Uploaded June 2024 | Updated September 2026, 1 week ago
I’ve teamed up with my marketing advisor, Billy Broas, to co-author a much-needed book, sharing the simple marketing principles that transformed my business from a side project into a seven-figure education company.
In this video, we'll give you a sneak peek. If you want to move beyond the endless tactics and hacks, understand your customers like never before, and win them over without hype or hard-selling, this is for you.
Get your copy of Simple Marketing for Smart People: amazon.com/gp/product/B0D66H733H/ref=ppx_od_dt_b_asin_title_s00?ie=UTF8&psc=1
CHAPTERS:
00:00 - 00:54 Intro
00:54 - 1:37 How Tiago and Billy met
1:37 - 3:27 Who the book is for
3:27 - 4:27 Billy's story
4:27 - 8:35 Marketing is not deception
8:35 - 11:11 Pitfalls of a smart person
11:11 - 21:03 Beliefs and marketing
21:03 - 26:24 How to identify current beliefs
26:24 - 32:06 How to change beliefs
32:06 - 33:45 One single message
33:45 - 34:24 Who the book is NOT for
34:24 - 35:16 Marketing is education
35:16 - 36:33 Conclusion
36:33 - 36:47 Blooper
-----------------------
💌 Join our weekly newsletter for more productivity tips and resources fortelabs.com/subscribe
📚ORDER MY BEST-SELLING BOOKS
🧠 Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential: [buildingasecondbrain.com/book](https://www.buildingasecondbrain.com/book#order-now)
📂The PARA Method: Simplify, Organize, and Master Your Digital Life: buildingasecondbrain.com/para
👩🎓 TAKE MY SELF-PACED COURSES
1️⃣ Pillars of Productivity: buildingasecondbrain.com/pop
2️⃣ BASB Foundation: buildingasecondbrain.com/foundation
🤓 TEST YOUR PRODUCTIVITY POTENTIAL
Take our Productivity Pulse Check to evaluate your daily habits and find out where you can make improvements. Take the quiz now: fortelabs.typeform.com/pulsecheck?utm_source=youtube
👋 CONNECT WITH ME
📬 My weekly newsletter: fortelabs.com/subscribe
👩💻 LinkedIn: linkedin.com/in/tiagoforte
🌐 My website: buildingasecondbrain.com
💌 My blog: fortelabs.com/blog
🐦⬛ X: http://x.com/fortelabs
🟦 Facebook: facebook.com/fortelabs
🤳Instagram: instagram.com/fortelabsco
I’ve teamed up with my marketing advisor, Billy Broas, to co-author a much-needed book, sharing the simple marketing principles that transformed my business from a side project into a seven-figure education company.
In this video, we'll give you a sneak peek. If you want to move beyond the endless tactics and hacks, understand your customers like never before, and win them over without hype or hard-selling, this is for you.
Get your copy of Simple Marketing for Smart People: amazon.com/gp/product/B0D66H733H/ref=ppx_od_dt_b_asin_title_s00?ie=UTF8&psc=1
CHAPTERS:
00:00 - 00:54 Intro
00:54 - 1:37 How Tiago and Billy met
1:37 - 3:27 Who the book is for
3:27 - 4:27 Billy's story
4:27 - 8:35 Marketing is not deception
8:35 - 11:11 Pitfalls of a smart person
11:11 - 21:03 Beliefs and marketing
21:03 - 26:24 How to identify current beliefs
26:24 - 32:06 How to change beliefs
32:06 - 33:45 One single message
33:45 - 34:24 Who the book is NOT for
34:24 - 35:16 Marketing is education
35:16 - 36:33 Conclusion
36:33 - 36:47 Blooper
-----------------------
💌 Join our weekly newsletter for more productivity tips and resources fortelabs.com/subscribe
📚ORDER MY BEST-SELLING BOOKS
🧠 Building a Second Brain: A Proven Method to Organize Your Digital Life and Unlock Your Creative Potential: [buildingasecondbrain.com/book](https://www.buildingasecondbrain.com/book#order-now)
📂The PARA Method: Simplify, Organize, and Master Your Digital Life: buildingasecondbrain.com/para
👩🎓 TAKE MY SELF-PACED COURSES
1️⃣ Pillars of Productivity: buildingasecondbrain.com/pop
2️⃣ BASB Foundation: buildingasecondbrain.com/foundation
🤓 TEST YOUR PRODUCTIVITY POTENTIAL
Take our Productivity Pulse Check to evaluate your daily habits and find out where you can make improvements. Take the quiz now: fortelabs.typeform.com/pulsecheck?utm_source=youtube
👋 CONNECT WITH ME
📬 My weekly newsletter: fortelabs.com/subscribe
👩💻 LinkedIn: linkedin.com/in/tiagoforte
🌐 My website: buildingasecondbrain.com
💌 My blog: fortelabs.com/blog
🐦⬛ X: http://x.com/fortelabs
🟦 Facebook: facebook.com/fortelabs
🤳Instagram: instagram.com/fortelabsco
