Uploaded May 2025 | Updated September 2026, 2 weeks ago
Maybe niching down on YouTube isn't the answer to growing on YouTube. I've watched thousands of hours of YouTube growth videos—titles, SEO, thumbnails, algorithm hacks. Instead of sticking to the advice to niche down super hard, I’m shifting into a more authentic, heart-centered content journey. So, I'm quitting my niche! I’m sharing the real reason why I’m changing my niche, what it’s like to pivot after building a 12K+ subscriber channel around eco-friendly reviews, and how I plan to grow again—this time by following my soul, not just the algorithm.
Most YouTube coaches talk about picking one niche and sticking to it—but what if you don’t want to? What if your content is about self-growth, self-love, creativity, and being your true self? I’m diving into why I’m letting go of being boxed in, how TikTok creators are inspiring me to choose a theme instead of a niche, and what happens when growth is no longer aligned with joy. If you're a lifestyle creator, multi-passionate creative, or someone figuring out how to grow on YouTube without losing yourself, this is for you. 💻💗
Thanks for watching! 😊
❤️ Kristen
The best is yet to come.
VIDEO CHAPTERS
00:00 The niche
00:56 when this was filmed
01:59 the truth about niching down
03:04 what happened when I wanted to pivot?
03:52 how did grow my channel at first?
04:47 eco-friendly lifestyle niche
05:46 growing a lifestyle niche
06:57 growing on YouTube while pivoting
✨New to YouTube? Schedule a 1:1 YouTube Strategy & Channel Audit Call here: calendly.com/strollingbiz/youtubestrategychannelaudit
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Some of my fav sustainable products (affiliates):
✰✰ KIND LAUNDRY (affiliate): kindlaundry.com/?ref=lm7c0lubkkg
Use code KRISTEN for 10% off!
✰✰ PLAINE PRODUCTS: plaineproducts.com/ref/strollingkristen
Use code STROLLING for 20% off your purchase!
✰✰ amazon.com/shop/strollingthroughlife
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C O N N E C T W I T H M E
➳TIKTOK: tiktok.com/@strollingthroughlife_
➳INSTAGRAM: instagram.com/strollingthroughlife_
➳WEBSITE: strollingthroughlife.com
●●●●●●●●●●●●●●●●●●●●●●●●●●●●
12,789 subscribed
MUSIC FROM EPIDEMIC SOUND & YouTube Music
✰✰ epidemicsound.com/referral/9n3okv
Get a free month of Epidemic Sound by using the link above! (referral link)
FTC DISCLAIMER: This video is NOT sponsored. All opinions are my own.
✰I am a participant in the Amazon Services LLC Associates Program, an affiliate advertising program. I earn a commission on qualifying purchases, at no extra cost to you.
✰Some links are affiliate links. If so, I will be given a small commission if you purchase items using my links. This helps support me & my channel! :)
●●●●●●●●●●●●●●●●●●●●●●●●●●●●
☞Business Inquiries: kristen@strollingthroughlife.com
Maybe niching down on YouTube isn't the answer to growing on YouTube. I've watched thousands of hours of YouTube growth videos—titles, SEO, thumbnails, algorithm hacks. Instead of sticking to the advice to niche down super hard, I’m shifting into a more authentic, heart-centered content journey. So, I'm quitting my niche! I’m sharing the real reason why I’m changing my niche, what it’s like to pivot after building a 12K+ subscriber channel around eco-friendly reviews, and how I plan to grow again—this time by following my soul, not just the algorithm.
Most YouTube coaches talk about picking one niche and sticking to it—but what if you don’t want to? What if your content is about self-growth, self-love, creativity, and being your true self? I’m diving into why I’m letting go of being boxed in, how TikTok creators are inspiring me to choose a theme instead of a niche, and what happens when growth is no longer aligned with joy. If you're a lifestyle creator, multi-passionate creative, or someone figuring out how to grow on YouTube without losing yourself, this is for you. 💻💗
Thanks for watching! 😊
❤️ Kristen
The best is yet to come.
VIDEO CHAPTERS
00:00 The niche
00:56 when this was filmed
01:59 the truth about niching down
03:04 what happened when I wanted to pivot?
03:52 how did grow my channel at first?
04:47 eco-friendly lifestyle niche
05:46 growing a lifestyle niche
06:57 growing on YouTube while pivoting
✨New to YouTube? Schedule a 1:1 YouTube Strategy & Channel Audit Call here: calendly.com/strollingbiz/youtubestrategychannelaudit
》》》》》》》》》》》》》》》》》》》》》》》》
Some of my fav sustainable products (affiliates):
✰✰ KIND LAUNDRY (affiliate): kindlaundry.com/?ref=lm7c0lubkkg
Use code KRISTEN for 10% off!
✰✰ PLAINE PRODUCTS: plaineproducts.com/ref/strollingkristen
Use code STROLLING for 20% off your purchase!
✰✰ amazon.com/shop/strollingthroughlife
●●●●●●●●●●●●●●●●●●●●●●●●●●●●
C O N N E C T W I T H M E
➳TIKTOK: tiktok.com/@strollingthroughlife_
➳INSTAGRAM: instagram.com/strollingthroughlife_
➳WEBSITE: strollingthroughlife.com
●●●●●●●●●●●●●●●●●●●●●●●●●●●●
12,789 subscribed
MUSIC FROM EPIDEMIC SOUND & YouTube Music
✰✰ epidemicsound.com/referral/9n3okv
Get a free month of Epidemic Sound by using the link above! (referral link)
FTC DISCLAIMER: This video is NOT sponsored. All opinions are my own.
✰I am a participant in the Amazon Services LLC Associates Program, an affiliate advertising program. I earn a commission on qualifying purchases, at no extra cost to you.
✰Some links are affiliate links. If so, I will be given a small commission if you purchase items using my links. This helps support me & my channel! :)
●●●●●●●●●●●●●●●●●●●●●●●●●●●●
☞Business Inquiries: kristen@strollingthroughlife.com
