Uploaded August 2020 | Updated September 2026, 2 hours ago
This is my perspective on common pitfalls of companies and projects. I'm drawing on about 9-10 years of professional industrial design experience, and I hope that you can learn from my past successes and mistakes.
Here are the timestamps:
0:00 Intro
0:42 Address a problem and solve it
1:48 Understand your user and use case
2:14 Be specific
2:50 Establish a clear vision
3:18 Everything should be in service of the vision
4:18 Craft the vision as a team
4:30 Never design by committee
5:02 Keep the design goal simple
7:29 Communicate
8:52 Consult with experts
10:03 Waiting too long to launch
10:38 Launch early
11:53 Always question your assumptions
12:51 It's okay to course correct
13:25 Summary
JOIN THE DISCORD CHAT AND TALK DESIGN (this link only works for 50 uses): discord.gg/mrVkynB
Enroll in my online industrial design course, Form Fundamentals: bit.ly/335vsqO
Join my mailing list to get notified of special announcements: studioello.com/mail
Join my discord channel and talk to me: discord.gg/hFw55nh
Follow me on Instagram: instagram.com/mauriellodesign
Follow me on LinkedIn: linkedin.com/in/mauriellojohn
Check out my Behance: behance.net/mauriellodesign
Want to learn more about my work? Check out my portfolio: studioello.com
Want to work with me on a design project? Contact me here: studioello.com/about-1
John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
As always, this video is merely my opinion.
This is my perspective on common pitfalls of companies and projects. I'm drawing on about 9-10 years of professional industrial design experience, and I hope that you can learn from my past successes and mistakes.
Here are the timestamps:
0:00 Intro
0:42 Address a problem and solve it
1:48 Understand your user and use case
2:14 Be specific
2:50 Establish a clear vision
3:18 Everything should be in service of the vision
4:18 Craft the vision as a team
4:30 Never design by committee
5:02 Keep the design goal simple
7:29 Communicate
8:52 Consult with experts
10:03 Waiting too long to launch
10:38 Launch early
11:53 Always question your assumptions
12:51 It's okay to course correct
13:25 Summary
JOIN THE DISCORD CHAT AND TALK DESIGN (this link only works for 50 uses): discord.gg/mrVkynB
Enroll in my online industrial design course, Form Fundamentals: bit.ly/335vsqO
Join my mailing list to get notified of special announcements: studioello.com/mail
Join my discord channel and talk to me: discord.gg/hFw55nh
Follow me on Instagram: instagram.com/mauriellodesign
Follow me on LinkedIn: linkedin.com/in/mauriellojohn
Check out my Behance: behance.net/mauriellodesign
Want to learn more about my work? Check out my portfolio: studioello.com
Want to work with me on a design project? Contact me here: studioello.com/about-1
John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
As always, this video is merely my opinion.
