Uploaded August 2020 | Updated September 2026, 6 hours ago
Crowdfunding can be the spark that launches your business. It can also completely ruin your reputation as a professional. In this video, I outline some of the major challenges associated with crowdfunding and how to overcome them. As always, this video emphasizes hardware development and industrial design. I personally have worked on my own crowdfunding campaigns for products that I designed. The first campaign raised $35k for my own business and the second one raised $112,000 for a client. Check out the video above to see what I learned from these experiences!
This is a longer video, so feel free to skip around:
0:00 Intro
0:40 Media outreach
1:48 How to craft your letter
2:30 Make a press kit
3:20 Video is king
4:40 Call to action
6:07 Bad copy example
6:32 Good copy example
7:30 Social media
8:53 look at other crowdfunding campaigns
9:48 Preparation for Production
11:00 Prepare manufacturing before the campaign starts
12:34 Example of manufacturing defects
14:10 Summary
Check out Fraser & Olly (developing the product at 12:34): instagram.com/vulpesworks
Check out my course, Form Fundamentals: bit.ly/335vsqO
Follow me on Instagram: instagram.com/mauriellodesign
Follow me on LinkedIn: linkedin.com/in/mauriellojohn
My Behance: behance.net/mauriellodesign
Want to learn more about my work? Check out my portfolio: studioello.com
Want to work with me on a design project? Contact me here: studioello.com/about-1
Thanks to Lens for providing this excellent interview with Emily Engle on media outreach. Check out more here: youtu.be/fjlasgqlU4s
Crowdfunding can be the spark that launches your business. It can also completely ruin your reputation as a professional. In this video, I outline some of the major challenges associated with crowdfunding and how to overcome them. As always, this video emphasizes hardware development and industrial design. I personally have worked on my own crowdfunding campaigns for products that I designed. The first campaign raised $35k for my own business and the second one raised $112,000 for a client. Check out the video above to see what I learned from these experiences!
This is a longer video, so feel free to skip around:
0:00 Intro
0:40 Media outreach
1:48 How to craft your letter
2:30 Make a press kit
3:20 Video is king
4:40 Call to action
6:07 Bad copy example
6:32 Good copy example
7:30 Social media
8:53 look at other crowdfunding campaigns
9:48 Preparation for Production
11:00 Prepare manufacturing before the campaign starts
12:34 Example of manufacturing defects
14:10 Summary
Check out Fraser & Olly (developing the product at 12:34): instagram.com/vulpesworks
Check out my course, Form Fundamentals: bit.ly/335vsqO
Follow me on Instagram: instagram.com/mauriellodesign
Follow me on LinkedIn: linkedin.com/in/mauriellojohn
My Behance: behance.net/mauriellodesign
Want to learn more about my work? Check out my portfolio: studioello.com
Want to work with me on a design project? Contact me here: studioello.com/about-1
Thanks to Lens for providing this excellent interview with Emily Engle on media outreach. Check out more here: youtu.be/fjlasgqlU4s
