Uploaded May 2022 | Updated September 2026, 2 weeks ago

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Mitsubishi should be the dominant Japanese car producer. It was backed by a large parent company, it didn’t come to producing vehicles late in the game, and it produced good, dependable cars. Yet Mitsubishi Motors is essentially owned by one of those competitors it should have beaten – Nissan |and is being reduced to little more than a brand name selling cars that under the skin are essentially Nissans. So, even though it was born with a silver spoon in its mouth, why didn’t Mitsubishi dominate, despite producing some quite amazing cars?

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Sources:
en.wikipedia.org/wiki/Mitsubishi
en.wikipedia.org/wiki/Henry_Ford
en.wikipedia.org/wiki/Mitsubishi_Motors
ja.wikipedia.org/wiki/%E4%B8%89%E8%8F%B1%E8%87%AA%E5%8B%95%E8%BB%8A%E5%B7%A5%E6%A5%AD
en.wikipedia.org/wiki/Mitsubishi_PX33
en.wikipedia.org/wiki/Mitsubishi_500
mitsubishi-motors.com/en/company/history
en.wikipedia.org/wiki/Dodge_Colt
en.wikipedia.org/wiki/Mitsubishi_Lancer_(A70)
en.wikipedia.org/wiki/Colt_Car_Company
en.wikipedia.org/wiki/Mitsubishi_Starion
en.wikipedia.org/wiki/Mitsubishi_Pajero
en.wikipedia.org/wiki/Proton_Holdings
en.wikipedia.org/wiki/Fuso_(company)
en.wikipedia.org/wiki/World_Rally_Championship
en.wikipedia.org/wiki/Diamond-Star_Motors
youtube.com/watch?v=NCdLFhUmubc
en.wikipedia.org/wiki/Automotive_industry_in_Australia
en.wikipedia.org/wiki/Nissan_Leaf
bbc.co.uk/news/business-16903582
autonews.com/article/20150727/OEM01/307279955/mitsubishi-throws-in-towel-on-fading-era

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