Uploaded August 2026 | Updated September 2026, 1 week ago

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What happens when AI customer support completely breaks down? Chris shares a real-world story of ordering a $600 Oura Ring only to have it shipped to an address he lived at 20 years ago—and getting trapped in an endless loop of AI chatbots, broken 404 error links, and zero human customer support options.

In this clip, Chris and the team break down why rushing into full AI automation without human oversight creates massive customer friction and ruins brand trust.

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