Lance Hedrick | Which is Best? Roast Color Examined @LanceHedrick | Uploaded 1 month ago | Updated 54 minutes ago
This video goes over how roast color can greatly impact the flavor of a coffee, notably moreso than any other variable in the roasting process. By focusing on a few studies, we are able to see the extent to which our preferences are controlled by how dark or light a coffee is presented. I hope you enjoy!

My Google sheet:
docs.google.com/spreadsheets/d/12salIGB1ADhclC19HBDDFV1hlZP5rg9EI5AC757r3Do/edit?usp=drivesdk

Literature and Scientists Consulted:

Dr. Samo Smrke (@samosmrke on IG)
Dr. Mark Al-Shemmeri (@kramalshemmeri on IG)

static1.squarespace.com/static/6176daf1156c8f7ecda2607f/t/637679f9cc78d032424a798f/1668708859736/Roast_JulyAug20_Feature1_FlavorDevelopment.pdf

sciencedirect.com/science/article/abs/pii/S026087742100234X?via%3Dihub

mdpi.com/2306-5710/6/2/29

Thanks to Morten Munchow for the fantastic article this video is largely based on.

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