Uploaded May 2026 | Updated September 2026, 2 weeks ago
In this episode, Alec and Richard from Sun and Soil Farm catch you up on everything happening at their small-scale market gardens this spring: from navigating one of the driest seasons in recent memory, to discovering they're now growing way more food than one farmers market can handle.
They dole out some real talk about pricing produce confidently, building financial resilience as a small farm business, and why diversifying your sales channels might be the key to staying anti-fragile when the economy gets tight.
Learn more about farmer Richard and Sun and Soil Farm here: instagram.com/sunandsoilfarm
Learn more about farmer Alec and Crop Culture Farm here:
instagram.com/cropculturefarm
Shop on Modern Grower with Alec's affiliate link:
https://shop.moderngrower.co?sca_ref=9551856.eplsLKegQSh7n
🎥 Subscribe for more content on sustainable farming, market farming tips, and business insights! 🌿
Follow Modern Grower:
➡️ Instagram: instagram.com/moderngrowerpro
➡️ Instagram: instagram.com/moderngrowerco
Listen to other podcasts on the Modern Grower Podcast Network:
🔊 Carrot Cashflow: bit.ly/carrotcashflow
🔊 Farm Small Farm Smart: bit.ly/farmsmallfarmsmart
🔊 Farm Small Farm Smart Daily: bit.ly/farmsmallfarmsmartdaily
🔊The Growing Microgreens Podcast: bit.ly/thegrowingmicrogreenspodcast
📖 Check out Diego's book Sell Everything You Grow on Amazon: amazon.com/Sell-Everything-You-Grow-Homestead-ebook/dp/B0CJC9NTZF
00:00 Welcome Back Rookies
00:44 Support The Podcast
01:46 Spring Weather Update
03:59 Drought And Well Worries
08:40 Irrigation Hacks SumiSoaker
12:13 Market Harvests Rolling In
13:18 Cauliflower Spacing Secrets
17:37 Cauliflower Pricing Wins
20:39 Big Market Variety List
25:13 Summer Crops Getting Planted
28:28 Tomato Disease And IPM
30:17 Native Beneficial Habitat
31:05 Sunflowers as Trap Crop
32:48 Roses and Japanese Beetles
33:30 Growers Collective Farm Tour
38:04 Irrigation Nerd Out
39:39 Inflation Hits the Market
46:14 Staying Resilient Financially
51:27 Crowd Pleaser Crop Strategy
53:56 Adding a Second Market
59:03 Overflowing Harvest Plans
59:24 Testing A New Market
01:00:10 Gear Up For Two Booths
01:01:17 Van And Transport Scramble
01:02:37 Market Track Record Talk
01:04:07 Summer Crop Wave Coming
01:04:51 Family Logistics And Risks
01:06:15 Two Markets Math
01:07:47 Weather And Covered Space
01:09:03 Chefs And Wholesale Options
01:16:31 Farm Stand Cancelled
01:18:07 Why Markets Win
01:19:15 Seasonal Attendance Mindset
01:22:24 Community Thanks And Mission
01:24:54 Wrap Up And Sponsor Plug
#RookieFarmer #MarketGardening #SmallFarm #RegenerativeAgriculture #FarmersMarket #OrganicFarming #NoTillFarming #FarmLife #GrowYourOwn #SustainableFarming #FarmUpdate #SpringHarvest #MarketGardener #UrbanFarming #FarmPodcast #FarmingLife #Homestead #GrowYourFood #LocalFood #FarmTalk #Cauliflower #Broccolini #SumiSoaker #ModernGrower #AntiFragile #SmallBusinessFarming #FarmingCommunity #BackToBasics #DroughtFarming #BeginnerFarmer
**** Modern Grower and Diego Footer participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
In this episode, Alec and Richard from Sun and Soil Farm catch you up on everything happening at their small-scale market gardens this spring: from navigating one of the driest seasons in recent memory, to discovering they're now growing way more food than one farmers market can handle.
They dole out some real talk about pricing produce confidently, building financial resilience as a small farm business, and why diversifying your sales channels might be the key to staying anti-fragile when the economy gets tight.
Learn more about farmer Richard and Sun and Soil Farm here: instagram.com/sunandsoilfarm
Learn more about farmer Alec and Crop Culture Farm here:
instagram.com/cropculturefarm
Shop on Modern Grower with Alec's affiliate link:
https://shop.moderngrower.co?sca_ref=9551856.eplsLKegQSh7n
🎥 Subscribe for more content on sustainable farming, market farming tips, and business insights! 🌿
Follow Modern Grower:
➡️ Instagram: instagram.com/moderngrowerpro
➡️ Instagram: instagram.com/moderngrowerco
Listen to other podcasts on the Modern Grower Podcast Network:
🔊 Carrot Cashflow: bit.ly/carrotcashflow
🔊 Farm Small Farm Smart: bit.ly/farmsmallfarmsmart
🔊 Farm Small Farm Smart Daily: bit.ly/farmsmallfarmsmartdaily
🔊The Growing Microgreens Podcast: bit.ly/thegrowingmicrogreenspodcast
📖 Check out Diego's book Sell Everything You Grow on Amazon: amazon.com/Sell-Everything-You-Grow-Homestead-ebook/dp/B0CJC9NTZF
00:00 Welcome Back Rookies
00:44 Support The Podcast
01:46 Spring Weather Update
03:59 Drought And Well Worries
08:40 Irrigation Hacks SumiSoaker
12:13 Market Harvests Rolling In
13:18 Cauliflower Spacing Secrets
17:37 Cauliflower Pricing Wins
20:39 Big Market Variety List
25:13 Summer Crops Getting Planted
28:28 Tomato Disease And IPM
30:17 Native Beneficial Habitat
31:05 Sunflowers as Trap Crop
32:48 Roses and Japanese Beetles
33:30 Growers Collective Farm Tour
38:04 Irrigation Nerd Out
39:39 Inflation Hits the Market
46:14 Staying Resilient Financially
51:27 Crowd Pleaser Crop Strategy
53:56 Adding a Second Market
59:03 Overflowing Harvest Plans
59:24 Testing A New Market
01:00:10 Gear Up For Two Booths
01:01:17 Van And Transport Scramble
01:02:37 Market Track Record Talk
01:04:07 Summer Crop Wave Coming
01:04:51 Family Logistics And Risks
01:06:15 Two Markets Math
01:07:47 Weather And Covered Space
01:09:03 Chefs And Wholesale Options
01:16:31 Farm Stand Cancelled
01:18:07 Why Markets Win
01:19:15 Seasonal Attendance Mindset
01:22:24 Community Thanks And Mission
01:24:54 Wrap Up And Sponsor Plug
#RookieFarmer #MarketGardening #SmallFarm #RegenerativeAgriculture #FarmersMarket #OrganicFarming #NoTillFarming #FarmLife #GrowYourOwn #SustainableFarming #FarmUpdate #SpringHarvest #MarketGardener #UrbanFarming #FarmPodcast #FarmingLife #Homestead #GrowYourFood #LocalFood #FarmTalk #Cauliflower #Broccolini #SumiSoaker #ModernGrower #AntiFragile #SmallBusinessFarming #FarmingCommunity #BackToBasics #DroughtFarming #BeginnerFarmer
**** Modern Grower and Diego Footer participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
