Uploaded February 2018 | Updated September 2026, 3 weeks ago
The telecom company, which has been associated with the Indian Premier League (IPL) since its inception, brought back animated character ZooZoos in the new campaign made by Ogilvy & Mather. First introduced during the second season of IPL in 2008-2009, the cute animated characters are shown in three different ads celebrating Indian team’s famous huddle, run outs and boundary moments.
Right from inaugural tournament in 2008, Vodafone and its advertising agencies have worked extra to be associated with the premier sporting league.“Vodafone and IPL together have offered unique and engaging experiences to cricket followers and sports enthusiasts over the last decade.
The most engaging content on IPL every season, other than the cricket matches, were the Vodafone ZooZoos, the egg-shaped creatures that have amused and entertained an entire generation of social media users. Amongst the many advertisements that tried to make a mark in the cluttered IPL ad environment, Vodafone had the most engaging and liked content every IPL season.
Celebrating a decade of its association with the Indian Premier League, Vodafone India had announced last year that it make the 2017 edition as big as it gets and they did ensure the same.
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ZooZoos are advertisement characters promoted by Vodafone India.
ZooZoos are white creatures with ballooned bodies and egg heads who are used to promote various value added services of Vodafone. These characters are played by human actors in body suits. The ads were created by Ogilvy & Mather, the agency handling Vodafone advertisements.
The Zoozoos are small-bodied, thin women covered in layers of white fabric. Each facial expression is made of rubber and pasted on the actors to cut down on the time and cost for shoot. The effect was achieved by a variety of methods including choosing the right material for the body suits to ensure that there were no wrinkles when the characters moved, shooting the footage at lower framerates and keeping backgrounds simple in terms of details and the use of a neutral tone of grey. The sets were made larger than life to make the characters look small as the producers could not take children as the schedule of shooting was odd.
The Zoozoos were split in two parts - the body and the head. The body was made using a special material stuffed with foam in some places (notably around the stomach) while the head was created using a harder material called Perspex.
PUBLIC RESPONSE: The ads were a hit among the Indian audience. This can be gauged from the huge fan following on social networking sites such as Facebook, Twitter ans so on. The ads were also viewed by thousands of people on YouTube.
Vodafone received the first People for the Ethical Treatment of Animals (PETA) 2009 Glitterbox Award, for replacing the Pug with more humane alternatives in their ads.
The telecom company, which has been associated with the Indian Premier League (IPL) since its inception, brought back animated character ZooZoos in the new campaign made by Ogilvy & Mather. First introduced during the second season of IPL in 2008-2009, the cute animated characters are shown in three different ads celebrating Indian team’s famous huddle, run outs and boundary moments.
Right from inaugural tournament in 2008, Vodafone and its advertising agencies have worked extra to be associated with the premier sporting league.“Vodafone and IPL together have offered unique and engaging experiences to cricket followers and sports enthusiasts over the last decade.
The most engaging content on IPL every season, other than the cricket matches, were the Vodafone ZooZoos, the egg-shaped creatures that have amused and entertained an entire generation of social media users. Amongst the many advertisements that tried to make a mark in the cluttered IPL ad environment, Vodafone had the most engaging and liked content every IPL season.
Celebrating a decade of its association with the Indian Premier League, Vodafone India had announced last year that it make the 2017 edition as big as it gets and they did ensure the same.
---------------
ZooZoos are advertisement characters promoted by Vodafone India.
ZooZoos are white creatures with ballooned bodies and egg heads who are used to promote various value added services of Vodafone. These characters are played by human actors in body suits. The ads were created by Ogilvy & Mather, the agency handling Vodafone advertisements.
The Zoozoos are small-bodied, thin women covered in layers of white fabric. Each facial expression is made of rubber and pasted on the actors to cut down on the time and cost for shoot. The effect was achieved by a variety of methods including choosing the right material for the body suits to ensure that there were no wrinkles when the characters moved, shooting the footage at lower framerates and keeping backgrounds simple in terms of details and the use of a neutral tone of grey. The sets were made larger than life to make the characters look small as the producers could not take children as the schedule of shooting was odd.
The Zoozoos were split in two parts - the body and the head. The body was made using a special material stuffed with foam in some places (notably around the stomach) while the head was created using a harder material called Perspex.
PUBLIC RESPONSE: The ads were a hit among the Indian audience. This can be gauged from the huge fan following on social networking sites such as Facebook, Twitter ans so on. The ads were also viewed by thousands of people on YouTube.
Vodafone received the first People for the Ethical Treatment of Animals (PETA) 2009 Glitterbox Award, for replacing the Pug with more humane alternatives in their ads.
