Uploaded January 2026 | Updated September 2026, 2 weeks ago
Thanks to Storyblocks for sponsoring this video! Download unlimited stock media at one set price with Storyblocks storyblocks.com/LogicallyAnswered
In the early 2010s, Samsung pulled off something no one thought was possible. They beat Apple at its own game. At their peak, Samsung controlled over 30 percent of the global smartphone market and became the clear king of Android by doing the exact opposite of Apple. More freedom. More features. More control for users. But that identity didn’t last. This video breaks down how Samsung won by being the anti Apple, and how trying to become Apple slowly unraveled everything that made them successful. From removable batteries and expandable storage to mocking Apple for removing the headphone jack, Samsung built its reputation on user choice. And it worked. By 2013, they had overtaken Apple globally, selling nearly twice as many phones. Then the priorities shifted. Chasing Apple’s profit margins, Samsung began removing the very features their fans loved. Sealed batteries. No microSD cards. Fewer accessories in the box. Even the headphone jack eventually disappeared. What followed was an identity crisis. Samsung phones became more restrictive, but without Apple’s ecosystem, polish, or brand moat. As competition exploded across Android and cheaper phones got better, Samsung lost its edge. This is the story of how copying Apple turned Samsung from the obvious Android choice into just another option, and why that decision cost them their crown.
Timestamps:
0:00 - The State Of Samsung
0:32 - The Anti-Apple
4:26 - The Second Apple
9:57 - The Fall
Resources:
pastebin.com/JkurkeWg
Thanks to Storyblocks for sponsoring this video! Download unlimited stock media at one set price with Storyblocks storyblocks.com/LogicallyAnswered
In the early 2010s, Samsung pulled off something no one thought was possible. They beat Apple at its own game. At their peak, Samsung controlled over 30 percent of the global smartphone market and became the clear king of Android by doing the exact opposite of Apple. More freedom. More features. More control for users. But that identity didn’t last. This video breaks down how Samsung won by being the anti Apple, and how trying to become Apple slowly unraveled everything that made them successful. From removable batteries and expandable storage to mocking Apple for removing the headphone jack, Samsung built its reputation on user choice. And it worked. By 2013, they had overtaken Apple globally, selling nearly twice as many phones. Then the priorities shifted. Chasing Apple’s profit margins, Samsung began removing the very features their fans loved. Sealed batteries. No microSD cards. Fewer accessories in the box. Even the headphone jack eventually disappeared. What followed was an identity crisis. Samsung phones became more restrictive, but without Apple’s ecosystem, polish, or brand moat. As competition exploded across Android and cheaper phones got better, Samsung lost its edge. This is the story of how copying Apple turned Samsung from the obvious Android choice into just another option, and why that decision cost them their crown.
Timestamps:
0:00 - The State Of Samsung
0:32 - The Anti-Apple
4:26 - The Second Apple
9:57 - The Fall
Resources:
pastebin.com/JkurkeWg
