Uploaded December 2023 | Updated September 2026, 3 weeks ago
Eggnog is a beverage made of whipped eggs, milk or cream, sugar, and spices that can be mixed with alcohol such as rum for a festive cocktail. Its consumption is deeply intertwined with the holiday season from Thanksgiving through New Year's. But in the 1960s, a dairy company called Krim Ko sought to change that. Krim Ko tried to convince consumers that its Instant PQD Egg Nog drink mix could transform egg nog from a seasonal beverage to an everyday, year-round drink.
0:00: Introduction
0:57: Eggnog History
2:57: Krim-Ko
3:13: PDQ Instant Chocolate Flavor Beads
3:47: PDQ Egg Nog
5:17: Ovaltine
5:52: Discontinuance of PDQ
6:13: Final thoughts and outro
Sources:
A Tour Through the Southern and Western Territories of the United States of North-America; the Spanish Dominions on the River Mississippi, and the Flordias; the Countries of the Creek Nations; and Many Uninhabited Parts, John Pope, 1792
The Century Dictionary, 1800
Nuttalls Standard Dictionary of English Language, 1800
Anti-Egg-Nog Movement in Baltimore, The Baltimore Sun, Dec 18, 1872
“Abstracts: Diet for the Sick,” Helen Louise Johnson, The Medical and Surgical Reporter, Dec 7, 1895
Ye Great and General Courte in Collonie Times, James Robinson Newhall, 1897
Pictures of the City of Washington in the Past, Samuel Clagett Busey, 1898
A Handbook of Invalid Cooking, Mary A. Boland, 1899
Early History of Vermont, La Fayette Wilbur, 1900
“Annual Report of the American Scenic and Historic Preservation Society to the Legislature of New York,” American Scenic and Historic Preservation Society, 1910
“Gosh, Josh! Y’ Remember When Eggnog Wuz Alive!” The News Scimitar, Dec 24, 1920
The Beginnings of American Urban Life: New York in 1822, Hattie Gertrude Hicks, 1923
The Customes of Mankind, Lillian Eicher Watson, 1924
“Quiet Christmas at White House,” The Montreal Star, Dec 24, 1926
“To Serve on New Year’s Day,” Elizabeth May, The Billings Gazette, Dec 24, 1933
“the New Year’s Eggnog,” The Baltimore Sun, Dec 30, 1934
“The Easter Eggnog Returns,” The New York Times, Apr 12, 1936
“The New Year’s Bowl Flows with Eggnog; A Holiday Drink with a Long Tradition is Back in Favor After Years of Neglect,” Florence Brobeck, Dec 27, 1936
“War Bans Easter Eggnog,” The New York Times, Mar 18, 1943
“Eggnog and Johnny,” Anadarko Daily News, Oct 14, 1946
“Truman Doubts Yule Eggnog Ban,” The New York Times, Nov 14, 1947
“Eggnog Formulas, Both Old and New,” The New York Times, Dec 28, 1951
“Krim-Ko Buys Bireley From General Foods,” Chicago Tribune, Jul 15, 1959
“Eggnog During Holiday Season is Traditional; Use in Desserts Too,” Miriam Fetheroff, The Van Nuys News, Dec 22, 1959
“Bensenwille Plant Picked for Krim-Ko,” Chicago Tribune, Apr 29, 1961
“’Round the Food Stores,” Lois Baker, Chicago Tribune, Jul 26, 1963
“’Round the Food Stores,” Lois Baker, Chicago Tribune, Dec 11, 1964
“Tasty Way to Cook Pork Tenderloin,” Alice Beatty Pitts, The Memphis Press-Scimitar, Mar 18, 1965
“The Versatile Egg: Some Main Dishes,” Ann Chester, The Daily Times, Apr 29, 1965
Canner/Packer, 1968
“’Sufferin’ Sunfish’ Ovaltine is Back!” Rita Reif, N.Y. Times News Service via The Cincinnati Enquirer, Jun 19, 1977
“Ovaltine Staging a Comeback Without Little Orphan Annie,” George Lazarus, Chicago Tribune via Des Moines Tribune, Jul 15, 1977
“PDQ won’t be back,” Helping Hand, The News Journal, Oct 17, 1995
“The Remaking of Eggnog, Popular Heavyweight Champ,” Florence Fabricant, The New York Times, Dec 25, 1996
“PDQ, Tang: The Tug of Food Nostalgia,” Kathleen Purvis, The Charlotte Observer, Feb 11, 2004
“The Uniquely American History of Eggnog, Everyone’s Favorite—or Least Favorite—Holiday Quaff,” Taryn White, Smithsonian Magazine, Dec 2023
U.S. Patent and Trademark Records
Eggnog is a beverage made of whipped eggs, milk or cream, sugar, and spices that can be mixed with alcohol such as rum for a festive cocktail. Its consumption is deeply intertwined with the holiday season from Thanksgiving through New Year's. But in the 1960s, a dairy company called Krim Ko sought to change that. Krim Ko tried to convince consumers that its Instant PQD Egg Nog drink mix could transform egg nog from a seasonal beverage to an everyday, year-round drink.
0:00: Introduction
0:57: Eggnog History
2:57: Krim-Ko
3:13: PDQ Instant Chocolate Flavor Beads
3:47: PDQ Egg Nog
5:17: Ovaltine
5:52: Discontinuance of PDQ
6:13: Final thoughts and outro
Sources:
A Tour Through the Southern and Western Territories of the United States of North-America; the Spanish Dominions on the River Mississippi, and the Flordias; the Countries of the Creek Nations; and Many Uninhabited Parts, John Pope, 1792
The Century Dictionary, 1800
Nuttalls Standard Dictionary of English Language, 1800
Anti-Egg-Nog Movement in Baltimore, The Baltimore Sun, Dec 18, 1872
“Abstracts: Diet for the Sick,” Helen Louise Johnson, The Medical and Surgical Reporter, Dec 7, 1895
Ye Great and General Courte in Collonie Times, James Robinson Newhall, 1897
Pictures of the City of Washington in the Past, Samuel Clagett Busey, 1898
A Handbook of Invalid Cooking, Mary A. Boland, 1899
Early History of Vermont, La Fayette Wilbur, 1900
“Annual Report of the American Scenic and Historic Preservation Society to the Legislature of New York,” American Scenic and Historic Preservation Society, 1910
“Gosh, Josh! Y’ Remember When Eggnog Wuz Alive!” The News Scimitar, Dec 24, 1920
The Beginnings of American Urban Life: New York in 1822, Hattie Gertrude Hicks, 1923
The Customes of Mankind, Lillian Eicher Watson, 1924
“Quiet Christmas at White House,” The Montreal Star, Dec 24, 1926
“To Serve on New Year’s Day,” Elizabeth May, The Billings Gazette, Dec 24, 1933
“the New Year’s Eggnog,” The Baltimore Sun, Dec 30, 1934
“The Easter Eggnog Returns,” The New York Times, Apr 12, 1936
“The New Year’s Bowl Flows with Eggnog; A Holiday Drink with a Long Tradition is Back in Favor After Years of Neglect,” Florence Brobeck, Dec 27, 1936
“War Bans Easter Eggnog,” The New York Times, Mar 18, 1943
“Eggnog and Johnny,” Anadarko Daily News, Oct 14, 1946
“Truman Doubts Yule Eggnog Ban,” The New York Times, Nov 14, 1947
“Eggnog Formulas, Both Old and New,” The New York Times, Dec 28, 1951
“Krim-Ko Buys Bireley From General Foods,” Chicago Tribune, Jul 15, 1959
“Eggnog During Holiday Season is Traditional; Use in Desserts Too,” Miriam Fetheroff, The Van Nuys News, Dec 22, 1959
“Bensenwille Plant Picked for Krim-Ko,” Chicago Tribune, Apr 29, 1961
“’Round the Food Stores,” Lois Baker, Chicago Tribune, Jul 26, 1963
“’Round the Food Stores,” Lois Baker, Chicago Tribune, Dec 11, 1964
“Tasty Way to Cook Pork Tenderloin,” Alice Beatty Pitts, The Memphis Press-Scimitar, Mar 18, 1965
“The Versatile Egg: Some Main Dishes,” Ann Chester, The Daily Times, Apr 29, 1965
Canner/Packer, 1968
“’Sufferin’ Sunfish’ Ovaltine is Back!” Rita Reif, N.Y. Times News Service via The Cincinnati Enquirer, Jun 19, 1977
“Ovaltine Staging a Comeback Without Little Orphan Annie,” George Lazarus, Chicago Tribune via Des Moines Tribune, Jul 15, 1977
“PDQ won’t be back,” Helping Hand, The News Journal, Oct 17, 1995
“The Remaking of Eggnog, Popular Heavyweight Champ,” Florence Fabricant, The New York Times, Dec 25, 1996
“PDQ, Tang: The Tug of Food Nostalgia,” Kathleen Purvis, The Charlotte Observer, Feb 11, 2004
“The Uniquely American History of Eggnog, Everyone’s Favorite—or Least Favorite—Holiday Quaff,” Taryn White, Smithsonian Magazine, Dec 2023
U.S. Patent and Trademark Records
