Uploaded November 2021 | Updated September 2026, 3 weeks ago
Hi all! Today I’m looking into the history of Nabisco’s Chips Ahoy! and its “1,000 Chips Delicious” marketing campaign from the 1990s, which claimed there were 1,000 chocolate chips in every 18-ounce bag of Chips Ahoy! Chocolate Chip Cookies. But were there actually that many chocolate chips? And is that claim still true today?
Chips Ahoy "Balloon" (1995) (Restored), Uploaded by eonik, Internet Archive
(archive.org/details/chips-ahoy-balloon-restored)
Sources:
The Advertising Age Encyclopedia of Advertising, John McDonough, Karen Egolf, Museum of Broadcast Communications, 2003
(archive.org/details/advertisingageen02mcdo/page/1114/mode/2up?q=nabisco)
The Great American Chocolate Chip Cookie Book, Carolyn Wyman, 2014
“Nabisco: Left with a Crumb?,” Christopher Kilbourne, The Record, Jan 17, 1990
“Helping Students with Basic Math Skills,” The Daily Times, Aug 16, 1995
“Nabisco bats 1.181,” Steve Lyttle, The Charlotte Observer, Jan 8, 1997
“A Grain of Salt, a Pinch of Pepper,” Susan H. Thompson, The Tampa Tribune, Jan 30, 1997
“Challenge Chips Ahoy! 1,000-Chip Claim,” Citizens’ Voice, Feb 5, 1997
“Chocolate Chip Calculation Challenge Open,” Standard-Speaker, Mar 7, 1997
“Take the Chips Ahoy! 1,000 Chips Challenge,” Nabisco Chips Ahoy! Website, Oct 7, 1997
(web.archive.org/web/19971007202757/http://www.chipsahoy.com/chip/index.htm)
“Chocolate Champs Cash in with Chips,” The Franklin Favorite, Oct 23, 1997
Hi all! Today I’m looking into the history of Nabisco’s Chips Ahoy! and its “1,000 Chips Delicious” marketing campaign from the 1990s, which claimed there were 1,000 chocolate chips in every 18-ounce bag of Chips Ahoy! Chocolate Chip Cookies. But were there actually that many chocolate chips? And is that claim still true today?
Chips Ahoy "Balloon" (1995) (Restored), Uploaded by eonik, Internet Archive
(archive.org/details/chips-ahoy-balloon-restored)
Sources:
The Advertising Age Encyclopedia of Advertising, John McDonough, Karen Egolf, Museum of Broadcast Communications, 2003
(archive.org/details/advertisingageen02mcdo/page/1114/mode/2up?q=nabisco)
The Great American Chocolate Chip Cookie Book, Carolyn Wyman, 2014
“Nabisco: Left with a Crumb?,” Christopher Kilbourne, The Record, Jan 17, 1990
“Helping Students with Basic Math Skills,” The Daily Times, Aug 16, 1995
“Nabisco bats 1.181,” Steve Lyttle, The Charlotte Observer, Jan 8, 1997
“A Grain of Salt, a Pinch of Pepper,” Susan H. Thompson, The Tampa Tribune, Jan 30, 1997
“Challenge Chips Ahoy! 1,000-Chip Claim,” Citizens’ Voice, Feb 5, 1997
“Chocolate Chip Calculation Challenge Open,” Standard-Speaker, Mar 7, 1997
“Take the Chips Ahoy! 1,000 Chips Challenge,” Nabisco Chips Ahoy! Website, Oct 7, 1997
(web.archive.org/web/19971007202757/http://www.chipsahoy.com/chip/index.htm)
“Chocolate Champs Cash in with Chips,” The Franklin Favorite, Oct 23, 1997
