What Role Should AI Play in the Customer Experience? @harvardbusinessreview
What Role Should AI Play in the Customer Experience?  @harvardbusinessreview
Uploaded July 2026 | Updated September 2026, 2 hours ago
How can a luxury hospitality brand embrace AI without losing its human touch? In this conversation, Four Seasons President and CEO Alejandro Reynal speaks with HBR Editor at Large Adi Ignatius about how leaders can use AI to enhance customer experiences while keeping human connection at the center.

HBR Executive subscribers can watch the full discussion here: https://s.hbr.org/4gKJeD9
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What Role Should AI Play in the Customer Experience?

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