Uploaded May 2025 | Updated September 2026, 1 week ago
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In this video, business coach Matt Essam sits down with visual storyteller Alejo Porras for a live sales roleplay that tackles one of the biggest challenges creatives face: confidently selling your services to high-value clients.
In this session, Alejo plays the client: an international stakeholder preparing to hire a visual note-taker for a high-stakes project. Matt, stepping into Alejo’s shoes, roleplays as Alejo, the creative service provider and demonstrates how to lead the conversation with clarity, empathy, and confidence. From setting the tone to navigating objections, this live scenario gives you a front-row seat to a premium client pitch done right.
This episode unpacks the psychology behind premium sales conversations. Matt models how to lead with empathy, reframe limiting beliefs, and build trust—while Alejo responds in real time as a corporate stakeholder with real objections.
âś… How to move from pricing anxiety to pricing authority
âś… Why your client relationships reflect your own internal business dynamics
âś… How to reframe budget questions and shift power dynamics
âś… The subtle psychological shifts that win high-ticket contracts
This is for you if you're a creative pro who's tired of chasing clients and underpricing your work.
📝 If you want to close higher-value clients and stop getting price objections, use Matt’s One Page Sales Framework™️:
resources.mattessam.co.uk/salesframework
Apply to work with Matt:
resources.mattessam.co.uk/creative-life-accelerator
✨ Connect with Matt:
LinkedIn: linkedin.com/in/mattessam
✨ Connect with Alejo Porras:
LinkedIn: linkedin.com/in/alejoporras
Website: alejoporrasart.com
✏️ In this episode:
0:00 - Introduction: Sales Roleplay
1:05 - Meet Alejo
2:00 - Setting the Scene: High-Stakes International Project
3:25 - The Roleplay Starts: The Budget Conversation
5:10 - The Power Dynamic
6:30 - Why Clients Mirror Your Own Boundaries
8:45 - Partner vs. Vendor: A Mindset Shift
10:20 - Pricing, Confidence, and Energy
11:50 - Debrief: What Did Alejo Learn?
13:00 - Matt’s Final Sales Insights for Creatives
14:30 - Recap: Selling Without Selling Out
#salesobjections #pricingstrategy #pricingstrategies #businessgrowth #businessstrategy #businessscaling #creativeagency #entrepreneurship #clientacquisition #getmoreclients #highpayingclients
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network: thefutur.com/pro
🎙️ The Futur Podcast:
thefutur.com/podcast
đź“Ť Recommended books, tools, music, resources, typefaces & more:
thefutur.com/recommendations
🎵 Music by Epidemic Sound:
share.epidemicsound.com/thefutur
We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
sales objection handling, sales roleplay, how to handle price objections, sales negotiation tactics, closing high ticket deals, overcome client objections, sales training 2025, sales call breakdown, sales skills for entrepreneurs, high ticket client objections, consultative selling, price anchoring strategies, sales pitch psychology, sales confidence training, sales communication hacks, selling services online, close more deals, value-based selling, B2B sales coaching, sales mindset shift, storytelling in sales, objection rebuttals, master sales calls, pricing role play, client roleply, pricing strategy, business growth, business strategy, business scale, how to close more deals, close any deal, entrepreneurship, client acquisition, how to get more clients, matt essam, Alejo Porras, the futur
🔥 Join this channel to get access to perks:
youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/join
In this video, business coach Matt Essam sits down with visual storyteller Alejo Porras for a live sales roleplay that tackles one of the biggest challenges creatives face: confidently selling your services to high-value clients.
In this session, Alejo plays the client: an international stakeholder preparing to hire a visual note-taker for a high-stakes project. Matt, stepping into Alejo’s shoes, roleplays as Alejo, the creative service provider and demonstrates how to lead the conversation with clarity, empathy, and confidence. From setting the tone to navigating objections, this live scenario gives you a front-row seat to a premium client pitch done right.
This episode unpacks the psychology behind premium sales conversations. Matt models how to lead with empathy, reframe limiting beliefs, and build trust—while Alejo responds in real time as a corporate stakeholder with real objections.
âś… How to move from pricing anxiety to pricing authority
âś… Why your client relationships reflect your own internal business dynamics
âś… How to reframe budget questions and shift power dynamics
âś… The subtle psychological shifts that win high-ticket contracts
This is for you if you're a creative pro who's tired of chasing clients and underpricing your work.
📝 If you want to close higher-value clients and stop getting price objections, use Matt’s One Page Sales Framework™️:
resources.mattessam.co.uk/salesframework
Apply to work with Matt:
resources.mattessam.co.uk/creative-life-accelerator
✨ Connect with Matt:
LinkedIn: linkedin.com/in/mattessam
✨ Connect with Alejo Porras:
LinkedIn: linkedin.com/in/alejoporras
Website: alejoporrasart.com
✏️ In this episode:
0:00 - Introduction: Sales Roleplay
1:05 - Meet Alejo
2:00 - Setting the Scene: High-Stakes International Project
3:25 - The Roleplay Starts: The Budget Conversation
5:10 - The Power Dynamic
6:30 - Why Clients Mirror Your Own Boundaries
8:45 - Partner vs. Vendor: A Mindset Shift
10:20 - Pricing, Confidence, and Energy
11:50 - Debrief: What Did Alejo Learn?
13:00 - Matt’s Final Sales Insights for Creatives
14:30 - Recap: Selling Without Selling Out
#salesobjections #pricingstrategy #pricingstrategies #businessgrowth #businessstrategy #businessscaling #creativeagency #entrepreneurship #clientacquisition #getmoreclients #highpayingclients
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network: thefutur.com/pro
🎙️ The Futur Podcast:
thefutur.com/podcast
đź“Ť Recommended books, tools, music, resources, typefaces & more:
thefutur.com/recommendations
🎵 Music by Epidemic Sound:
share.epidemicsound.com/thefutur
We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
sales objection handling, sales roleplay, how to handle price objections, sales negotiation tactics, closing high ticket deals, overcome client objections, sales training 2025, sales call breakdown, sales skills for entrepreneurs, high ticket client objections, consultative selling, price anchoring strategies, sales pitch psychology, sales confidence training, sales communication hacks, selling services online, close more deals, value-based selling, B2B sales coaching, sales mindset shift, storytelling in sales, objection rebuttals, master sales calls, pricing role play, client roleply, pricing strategy, business growth, business strategy, business scale, how to close more deals, close any deal, entrepreneurship, client acquisition, how to get more clients, matt essam, Alejo Porras, the futur
