Uploaded August 2025 | Updated September 2026, 2 weeks ago
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Chris Do from The Futur talks with Greg Logan (founder of Narrativity and author of Creating a Blockbuster Brand) about using Hollywood storytelling to transform your brand. In this video they cover:
The 12‑beat Hero’s Journey turned into brand messaging
How the Quest formula (“What you do + for whom + how you change their life”) drives engagement
Real‑time workshop: crafting a Quest like “Empowering creative entrepreneurs to express their creative gift"
Three common branding mistakes:
Talking about yourself
Selling rationally instead of emotionally
Relying on clichés and industry jargon
📘 Download a free chapter on the Quest and take a brand‑message health check at www.storytellingquiz.com.
📗 Order Greg’s book Creating a Blockbuster Brand at www.blockbusterbrands.com.
⏱️ Timestamps
0:00 – Intro
02:30 – The Hero's Journey in Branding and Movies
12:00 – Storytelling in Branding & How Greg Logan Masters It
22:55 – The Hero's Quest in Branding and Movies
28:00 – Live demo with Chris Do of The Hero's Quest Statement
39:40 – Don't Do This In Your "Mission Statement"
1:00:00 – 3 Mistakes Marketers Need To STOP Making
1:09:00 – Outro and Where To Find More of Greg Logan!
📍 Hashtags
#BrandStorytelling #BlockbusterBrand #HeroJourney #CreativeEntrepreneurs #ChrisDo #GregLogan #Narrativity #TheFutur #QuestStatement #BrandTone
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network: thefutur.com/pro
🎙️ The Futur Podcast:
thefutur.com/podcast
📍 Recommended books, tools, music, resources, typefaces & more:
thefutur.com/recommendations
🎵 Music by Epidemic Sound:
share.epidemicsound.com/thefutur
We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
--
Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media
Join this channel to get access to perks:
youtube.com/channel/UC-b3c7kxa5vU-bnmaROgvog/join
Chris Do from The Futur talks with Greg Logan (founder of Narrativity and author of Creating a Blockbuster Brand) about using Hollywood storytelling to transform your brand. In this video they cover:
The 12‑beat Hero’s Journey turned into brand messaging
How the Quest formula (“What you do + for whom + how you change their life”) drives engagement
Real‑time workshop: crafting a Quest like “Empowering creative entrepreneurs to express their creative gift"
Three common branding mistakes:
Talking about yourself
Selling rationally instead of emotionally
Relying on clichés and industry jargon
📘 Download a free chapter on the Quest and take a brand‑message health check at www.storytellingquiz.com.
📗 Order Greg’s book Creating a Blockbuster Brand at www.blockbusterbrands.com.
⏱️ Timestamps
0:00 – Intro
02:30 – The Hero's Journey in Branding and Movies
12:00 – Storytelling in Branding & How Greg Logan Masters It
22:55 – The Hero's Quest in Branding and Movies
28:00 – Live demo with Chris Do of The Hero's Quest Statement
39:40 – Don't Do This In Your "Mission Statement"
1:00:00 – 3 Mistakes Marketers Need To STOP Making
1:09:00 – Outro and Where To Find More of Greg Logan!
📍 Hashtags
#BrandStorytelling #BlockbusterBrand #HeroJourney #CreativeEntrepreneurs #ChrisDo #GregLogan #Narrativity #TheFutur #QuestStatement #BrandTone
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network: thefutur.com/pro
🎙️ The Futur Podcast:
thefutur.com/podcast
📍 Recommended books, tools, music, resources, typefaces & more:
thefutur.com/recommendations
🎵 Music by Epidemic Sound:
share.epidemicsound.com/thefutur
We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
--
Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios MOCS Media
