Uploaded October 2021 | Updated September 2026, 3 weeks ago
Every good advertising campaign is rooted in a strong strategic foundation.
Strategic planning helps us determine who our audiences are, what kinds of messages they’ll interact with and where we should put our marketing dollars to get the best return on investment (business term ROI)
Great strategic Planning will assure us of great Creative ROI. What's Creative ROI? Make it 'Relevant', make it 'Original" and make it 'Interesting'.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no claim to copyright ownership. This posted solely to assist current and future advertising students.
Every good advertising campaign is rooted in a strong strategic foundation.
Strategic planning helps us determine who our audiences are, what kinds of messages they’ll interact with and where we should put our marketing dollars to get the best return on investment (business term ROI)
Great strategic Planning will assure us of great Creative ROI. What's Creative ROI? Make it 'Relevant', make it 'Original" and make it 'Interesting'.
NOTE: This video is posted strictly for educational purposes and is posted under Fair Use with Creative Commons strictly for Educational purposes only and no claim to copyright ownership. This posted solely to assist current and future advertising students.
