Uploaded August 2026 | Updated September 2026, 8 minutes ago
In late July of 2026, the Wall Street Journal profiled 40-year-old Ben Broca. After six months, Broca’s company has 10,000 customers and is expected to generate $10 million in revenue. What sets Broca apart from other founders is that he’s one of a new wave of solopreneurs, or entrepreneurs who manage AI agents and bots that handle the work instead of a team of people. Emily discusses what it means to be a solopreneur, why it’s an attractive option for founders, and what this all means for the culture and economics of startup companies.
Visit https://tepperspectives.cmu.edu for more articles, videos, and podcasts. Something to Think About is supported in part by the MBA Class of 2016 Technology Fund.
In late July of 2026, the Wall Street Journal profiled 40-year-old Ben Broca. After six months, Broca’s company has 10,000 customers and is expected to generate $10 million in revenue. What sets Broca apart from other founders is that he’s one of a new wave of solopreneurs, or entrepreneurs who manage AI agents and bots that handle the work instead of a team of people. Emily discusses what it means to be a solopreneur, why it’s an attractive option for founders, and what this all means for the culture and economics of startup companies.
Visit https://tepperspectives.cmu.edu for more articles, videos, and podcasts. Something to Think About is supported in part by the MBA Class of 2016 Technology Fund.
