Uploaded June 2026 | Updated September 2026, 1 hour ago

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Part of the Tepper School Alumni Webinar Series, this recorded webinar features Professor Tim Derdenger and former NFL player and Tepper MBA alumnus Alejandro Villanueva-Martin (MBA '19) in a discussion on how Name, Image, and Likeness (NIL) policies are transforming college athletics.

From recruiting and athlete compensation to personal branding and leadership, NIL has fundamentally changed the landscape of college sports. Drawing on both academic research and firsthand experience, Derdenger and Villanueva-Martin explore how these changes are influencing athlete decision-making, team dynamics, career strategy, and the future of sports business.

In this conversation:

- How NIL is creating new opportunities in college sports
- The evolving priorities of student-athletes and recruits
- Leadership, branding, and career strategy in the NIL era
- Ethical considerations and the future of athlete empowerment
- The impact of NIL on the business of sports
- Moderated audience Q&A

Whether you're a sports fan, business leader, student, athlete, alumnus, or simply interested in the future of athletics, this discussion offers valuable insight into one of the most significant shifts in modern sports.

Featuring:

- Professor Tim Derdenger, Tepper School of Business
- Alejandro Villanueva-Martin (MBA '19), Former NFL Player and Tepper Alumnus

Questions? Contact tepper-alumni@andrew.cmu.edu

#NIL #CollegeSports #SportsBusiness #AthleteBranding #Leadership #StudentAthletes #SportsMarketing #TepperSchool #CarnegieMellon #AthleteEmpowerment