Uploaded March 2026 | Updated September 2026, 2 weeks ago
Autonomous AI agents are moving beyond recommendations to making decisions and executing transactions on our behalf—reshaping the shopping journey itself. As commerce becomes software-mediated, experiences are increasingly optimized for machines, not humans, changing discovery, choice, and brand interaction. While agent-led commerce reduces friction, it raises new questions around trust and accountability.
This session, presented by the Algorand Foundation, explores how agentic commerce reshapes incentives for merchants, platforms, developers, and consumers, and introduces the technical frameworks enabling agent-led transactions.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
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Autonomous AI agents are moving beyond recommendations to making decisions and executing transactions on our behalf—reshaping the shopping journey itself. As commerce becomes software-mediated, experiences are increasingly optimized for machines, not humans, changing discovery, choice, and brand interaction. While agent-led commerce reduces friction, it raises new questions around trust and accountability.
This session, presented by the Algorand Foundation, explores how agentic commerce reshapes incentives for merchants, platforms, developers, and consumers, and introduces the technical frameworks enabling agent-led transactions.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
