What Happens When Drought Becomes the New Normal? @emeraldfoundation
What Happens When Drought Becomes the New Normal?  @emeraldfoundation
Uploaded January 2026 | Updated September 2026, 6 minutes ago
Water is essential for everyday life; we use it to drink, cook, and keep ourselves healthy. But in Southern Alberta, recurring droughts are making water scarcity a growing reality.

In this documentary short, we explore how the City of Lethbridge’s Water Wednesday program is responding to this challenge through public education, awareness, and practical water conservation strategies. As water advisories become more common during the summer months, initiatives like this help residents understand how small, collective actions can make a meaningful difference.

In 2024, Water Wednesday contributed to a 16% reduction in residential water use, easing pressure on Lethbridge’s water systems and demonstrating how cities can adapt when drought becomes the new normal.

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This video was created as a part of season seven of the Emerald Documentary Series, which features the remarkable efforts of environmental leaders across Alberta. The series was produced by the Alberta Emerald Foundation in partnership with The Distillery Film Company.
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Alberta Emerald Foundation |

What Happens When Drought Becomes the New Normal?

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