Uploaded August 2026 | Updated September 2026, 2 weeks ago

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What does MATTER mean to you? Issy may have an answer. In the end, however, only you can decide what takes up space in your life.

In this #MEGAAsks, Creative Director Joel Martin Andre and content creator Lierge Perey share their thoughts on beauty, presence, and the many ways it can occupy a space of its own.

Bringing together ISSY’s beloved cosmetics with a café serving an exclusive menu of drinks and pastries, MATTER is conceived as a playground for expression—an ever-changing space shaped by curiosity, experimentation, and the freedom to make beauty your own.

The opening also introduces Daily Balm, ISSY’s latest everyday lip moisturizer, made to keep lips soft, hydrated, and cared for.

So, what does MATTER mean to you?

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