What Does a Great Industrial Design Portfolio Look Like? A Recruiters Perspective on Folios @Design.Theory
What Does a Great Industrial Design Portfolio Look Like? A Recruiters Perspective on Folios  @Design.Theory
Uploaded March 2021 | Updated September 2026, 2 hours ago
People constantly ask other designers for feedback on their portfolio. But what about the recruiter's perspective? When you're applying for a job, it's more likely that your portfolio will pass through the hands of a non-designer's hands before a designer ever sees it. You have to impress a non-technical person first. Understanding what a recruiiter is looking for in a portfolio is just as important as what a designer is looking for.

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John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.
Skip around the vid to get to the specific parts you're interested in:
0:00-1:40 Introduction
1:40-2:15 The First Page
2:15-2:51 Fluidity and Clear Presentation
2:52-3:21 Including CV/Resume in a Folio
3:22-3:30 Be Easy To Contact
3:31-5:08 Show Technical Skill
5:09-6:52 Figure out the Brief
6:53-8:00 Overseas Manufacturing
8:01-8:24 Portfolio is Not Enough
8:25-9:15 Don't Use Too Much Text
9:16-9:36 Attention to Detail/Typos
9:37-10:50 Show a Cohesive Career Progression
10:51-11:50 Unique Selling Proposition
11:50-12:48 Summary
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Design Theory |

What Does a Great Industrial Design Portfolio Look Like? A Recruiter's Perspective on Folios

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