Uploaded April 2026 | Updated September 2026, 1 hour ago

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Most companies try to drive employee and customer loyalty through incentives, programs, or corrective feedback—but these only deliver short-term results.

To build lasting commitment, you have to go upstream: instead of managing behavior directly, design the experiences that shape it.

Listen to the full IdeaCast episode here: https://s.hbr.org/4nbdg43