Uploaded January 2026 | Updated September 2026, 2 weeks ago

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GLP-1 weight loss medications are transforming American diets—and agriculture must adapt. Damian Mason and ag consultant Todd Thurman explore how widespread adoption of these appetite-suppressing drugs, soon to be more accessible as pills, could reduce national calorie consumption by up to 25%. The shift away from sugar and alcohol, paired with new federal dietary guidelines favoring "real food" versus processed food, signals a massive disruption in food production and consumer demand. What sectors win? Which ones lose? This episode breaks down the agricultural, economic, and societal implications of a thinner America.

Listen to more great content here 👉 youtube.com/playlist?list=PLOTg4XaRuYh3dLeMyCz0vfu936zhVUQaX&si=MhMMdG-KJ5Lz3mkl

The Business of Agriculture Podcast with Damian Mason is Sponsored by:
- Harvest Returns | harvestreturns.com
- Tidal Grow Agriscience | tidalgrowag.com
- Nano-Yield | nano-yield.com

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Check out my work with XtremeAg:
- Cutting The Curve Podcast | https://www.xtremeag.farm/podcasts
- The Granary | https://www.xtremeag.farm/the-granary

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