Uploaded February 2025 | Updated September 2026, 2 weeks ago

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In this month's episode we sit down with Gerardo, a roaster and cafe owner at Provecho. He started with small with pop-ups and has big moves planned after the growth of his first brick and mortar.

In this episode we cover a lot of topics, including but limited to Provecho Coffee's start, progress, and plans for the future, his choice to source coffee mainly from Mexico, his shop's outstanding burritos, and love for La Marzocco espresso machines.

↓GUEST SOCIALS↓
instagram.com/provechocoffee
provechocoffee.com

↓CHAPTERS↓
[00:00] Introductions
[01:00] The journey from pop-up to brick and mortar
[06:59] Tijuana style burritos
[08:24] Provecho's branding & community
[13:26] Focusing on Mexican coffee
[19:46] Branching out to other origins
[20:24] Expanding beyond San Diego
[27:35] Building a team & employee retention
[32:52] Cafe vs. Home Baristas
[37:26] Coffee gear nostalgia
[42:31] Espresso machines & La Marzocco chat
[1:08:13] Upcoming documentary feature
[1:10:00] The next generation & realities of cafe ownership
[1:18:00] Shout outs and winding it down

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#overextracted #podcast #sprometheus #coffee