James Hoffmann | We Asked 39,425 People How They Make Espresso - This Is What We Found @jameshoffmann | Uploaded 3 weeks ago | Updated 16 minutes ago
Try Headspace for free for 30 days: https://headspace-web.app.link/e/JH40
We ran a survey to check out the state of global espresso in 2024 and nearly 40,000 people responded. Here’s some of the data! Do you have any hypotheses about what we found, or any other questions you think we should be asking of the data?
Thank you to all 39,425 of you who responded, and to Dr. Samo Smrke, Federick Ho (from University of Glasgow), and the Discord user who helped us process the huge quantity of data we received.
Timestamps
0:00 Introduction
01:15 Overview: Demographic Split - Age, Geography, Amateur Vs Pro
02:47 Overview: Equipment, Roast Level, Budget
05:11 The World’s Most ‘Average’ Espresso
07:21 Headspace Ad Read
08:52 2015 Vs 2024: A Quick Comparison
10:38 Home Baristas Vs. Professionals
13:11 Equipment Spend Over Time
14:40 Impact Of Equipment Cost On Espresso
15:05 Acceptable Extraction Time
16:01 Burr Type And Ratio
16:54 Roast Level And Ratio
18:49 Is The Boomer Espresso Real?
20:57 A Note On Cleaning Our Data
21:25 Weighing Your Shots
20 sets of espresso scales are now closed for entries. The winners were emailed on September 30th - we will not contact you in any other way, so beware of anyone attempting to impersonate me on social media!
Links:
Patreon: patreon.com/jameshoffmann
Limited Edition Merch: geni.us/TensHundredsThousands
Instagram: instagram.com/jimseven
Twitter: twitter.com/jimseven
My Books:
How to Make The Best Coffee At Home*: geni.us/howtomakethebestcoffee
The World Atlas of Coffee*: http://geni.us/atlasofcoffee
The World Atlas of Coffee Audiobook*: bit.ly/worldatlasofcoffeeaudio
The Best of Jimseven*: geni.us/bestofjimseven
Things I use and like:
My glasses: http://bit.ly/boldlondon
My hair product of choice*: geni.us/forthehair
(*Affiliate links which may earn us a commission)
Try Headspace for free for 30 days: https://headspace-web.app.link/e/JH40
We ran a survey to check out the state of global espresso in 2024 and nearly 40,000 people responded. Here’s some of the data! Do you have any hypotheses about what we found, or any other questions you think we should be asking of the data?
Thank you to all 39,425 of you who responded, and to Dr. Samo Smrke, Federick Ho (from University of Glasgow), and the Discord user who helped us process the huge quantity of data we received.
Timestamps
0:00 Introduction
01:15 Overview: Demographic Split - Age, Geography, Amateur Vs Pro
02:47 Overview: Equipment, Roast Level, Budget
05:11 The World’s Most ‘Average’ Espresso
07:21 Headspace Ad Read
08:52 2015 Vs 2024: A Quick Comparison
10:38 Home Baristas Vs. Professionals
13:11 Equipment Spend Over Time
14:40 Impact Of Equipment Cost On Espresso
15:05 Acceptable Extraction Time
16:01 Burr Type And Ratio
16:54 Roast Level And Ratio
18:49 Is The Boomer Espresso Real?
20:57 A Note On Cleaning Our Data
21:25 Weighing Your Shots
20 sets of espresso scales are now closed for entries. The winners were emailed on September 30th - we will not contact you in any other way, so beware of anyone attempting to impersonate me on social media!
Links:
Patreon: patreon.com/jameshoffmann
Limited Edition Merch: geni.us/TensHundredsThousands
Instagram: instagram.com/jimseven
Twitter: twitter.com/jimseven
My Books:
How to Make The Best Coffee At Home*: geni.us/howtomakethebestcoffee
The World Atlas of Coffee*: http://geni.us/atlasofcoffee
The World Atlas of Coffee Audiobook*: bit.ly/worldatlasofcoffeeaudio
The Best of Jimseven*: geni.us/bestofjimseven
Things I use and like:
My glasses: http://bit.ly/boldlondon
My hair product of choice*: geni.us/forthehair
(*Affiliate links which may earn us a commission)
