Uploaded May 2026 | Updated September 2026, 2 weeks ago
Everyone is using AI to create content. The problem? AI converges on the same ideas for the same topics, which means your feed is full of identical takes.
In this clip, Kieran shows a Claude Code skill that flips the script: instead of using AI to write content, use it to find angles no one else is covering. It scans X, Reddit, LinkedIn, and the web, clusters what everyone is saying, then inverts those narratives to surface blue ocean ideas.
Full episode with the complete Claude Skill walkthrough (and the skill itself):
youtu.be/KF3jvuqa5R8
đď¸ Hosts: Kieran Flanagan & Kipp Bodnar
đş Subscribe to Marketing Against the Grain for weekly AI and marketing insights.
#claudecode #claudeskills #aicontent #contentmarketing #aimarketing #contentideation #marketingtips #blueoceanstrategy #aitools #marketingagainstthegrain
Weâre on Social Media! Follow us for everyday marketing wisdom straight to your feed
đ˛YouTube: ââyoutube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
đ˛Twitter: twitter.com/matgpod
đ˛TikTok: tiktok.com/@matgpod
đ˛Donât forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
đ˛If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
đ˛Kipp Bodnar, twitter.com/kippbodnar
đ˛Kieran Flanagan, twitter.com/searchbrat
âMarketing Against The Grainâ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpotâs CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way youâll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
Everyone is using AI to create content. The problem? AI converges on the same ideas for the same topics, which means your feed is full of identical takes.
In this clip, Kieran shows a Claude Code skill that flips the script: instead of using AI to write content, use it to find angles no one else is covering. It scans X, Reddit, LinkedIn, and the web, clusters what everyone is saying, then inverts those narratives to surface blue ocean ideas.
Full episode with the complete Claude Skill walkthrough (and the skill itself):
youtu.be/KF3jvuqa5R8
đď¸ Hosts: Kieran Flanagan & Kipp Bodnar
đş Subscribe to Marketing Against the Grain for weekly AI and marketing insights.
#claudecode #claudeskills #aicontent #contentmarketing #aimarketing #contentideation #marketingtips #blueoceanstrategy #aitools #marketingagainstthegrain
Weâre on Social Media! Follow us for everyday marketing wisdom straight to your feed
đ˛YouTube: ââyoutube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg
đ˛Twitter: twitter.com/matgpod
đ˛TikTok: tiktok.com/@matgpod
đ˛Donât forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934
đ˛If you love this show, please leave us a 5-Star Review link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.
We really appreciate your support.
Host Links:
đ˛Kipp Bodnar, twitter.com/kippbodnar
đ˛Kieran Flanagan, twitter.com/searchbrat
âMarketing Against The Grainâ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpotâs CMO and Kieran Flanagan Hubspot's SVP of Marketing, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way youâll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
