Uploaded February 2016 | Updated September 2026, 3 hours ago
:60 spot for our summer 1998 early evening triple threat: syndicated Simpsons, syndicated Coach, syndicated Simpsons. I remember the management was right on the verge of nixing this promo: do we really want to say we're dumber, or that our shows are dumb? Yes, I argued, we absolutely do want to say that. We wound up getting better numbers than some of the local newscasts with this combo.
:60 spot for our summer 1998 early evening triple threat: syndicated Simpsons, syndicated Coach, syndicated Simpsons. I remember the management was right on the verge of nixing this promo: do we really want to say we're dumber, or that our shows are dumb? Yes, I argued, we absolutely do want to say that. We wound up getting better numbers than some of the local newscasts with this combo.
