Uploaded July 2015 | Updated September 2026, 2 hours ago
A selection of promos and legal IDs I created for a management-requested "new look" for the station, shortly before I left in 1999. The management wanted something "web savvy", and I thought this was "web savvy"; as it turns out, it may have been a bit ahead of its time. Also: management hated it and dismantled it within a few weeks of me leaving Green Bay. Fair enough.
It's also slightly prophetic. Live coverage DOES stream in this day and age; not so much then, and I recall there being some consternation about "making it look like the whole station is run by computer." (In 2015, try to find me a single station that ISN'T.)
A NOTE ABOUT VIDEO QUALITY
I began archiving my work-related video years before YouTube existed. It was an age of darkness, an age of limited web storage, an age of... {shudder} ...dial-up connections.
More to the point, my work archive at my site was all dependent on... {shudder some more} ...Adobe Flash. These videos were converted, usually from either the master MII or Beta tapes of from VHS dubs, with a program called Sorenson Squeeze. Sorenson is great for what it does, but with scenes featuring a lot of motion, there's often a lot of pixellation and motion artifacting that's considered unacceptable these days. The Sorenson files were also generated at a very small resolution, and thus the video extracted from them could only be the same resolution. (I no longer work at any of the TV stations for whom I produced these spots, and as such no longer have access to the master tapes.)
I hope you enjoy this little walk down local TV memory lane.
A selection of promos and legal IDs I created for a management-requested "new look" for the station, shortly before I left in 1999. The management wanted something "web savvy", and I thought this was "web savvy"; as it turns out, it may have been a bit ahead of its time. Also: management hated it and dismantled it within a few weeks of me leaving Green Bay. Fair enough.
It's also slightly prophetic. Live coverage DOES stream in this day and age; not so much then, and I recall there being some consternation about "making it look like the whole station is run by computer." (In 2015, try to find me a single station that ISN'T.)
A NOTE ABOUT VIDEO QUALITY
I began archiving my work-related video years before YouTube existed. It was an age of darkness, an age of limited web storage, an age of... {shudder} ...dial-up connections.
More to the point, my work archive at my site was all dependent on... {shudder some more} ...Adobe Flash. These videos were converted, usually from either the master MII or Beta tapes of from VHS dubs, with a program called Sorenson Squeeze. Sorenson is great for what it does, but with scenes featuring a lot of motion, there's often a lot of pixellation and motion artifacting that's considered unacceptable these days. The Sorenson files were also generated at a very small resolution, and thus the video extracted from them could only be the same resolution. (I no longer work at any of the TV stations for whom I produced these spots, and as such no longer have access to the master tapes.)
I hope you enjoy this little walk down local TV memory lane.
