Uploaded March 2018 | Updated September 2026, 3 weeks ago
This videos depict what positivity a ‘like’ can bring into situations of sorrow, anger, anxiety and hopelessness.
While most brands in India were still trying to experiment with social media platforms, Vodafone India, a telecommunication brand took the opportunity to attract more customers. In 2009, they launched the uber adorable white, balloon bodied, egg headed advertisement characters, the ZooZoos.
Audience connects with an entertaining animated character more than plain text and images. This initiative worked brilliantly in their favor increasing the number of fans on their Facebook page to such an extent that an individual fan page was created for Vodafone ZooZoos.
In 2013 year, the Vodafone ZooZoos page has over 10 million fans! 10,520,263 likes
Little Background About ZooZoo Characters.
ZooZoos are advertisement characters promoted by Vodafone India.
ZooZoos are white creatures with ballooned bodies and egg heads who are used to promote various value added services of Vodafone. These characters are played by human actors in body suits. The ads were created by Ogilvy & Mather, the agency handling Vodafone advertisements.
The Zoozoos are small-bodied, thin women covered in layers of white fabric. Each facial expression is made of rubber and pasted on the actors to cut down on the time and cost for shoot. The effect was achieved by a variety of methods including choosing the right material for the body suits to ensure that there were no wrinkles when the characters moved, shooting the footage at lower framerates and keeping backgrounds simple in terms of details and the use of a neutral tone of grey. The sets were made larger than life to make the characters look small as the producers could not take children as the schedule of shooting was odd.
The Zoozoos were split in two parts - the body and the head. The body was made using a special material stuffed with foam in some places (notably around the stomach) while the head was created using a harder material called Perspex.
PUBLIC RESPONSE: The ads were a hit among the Indian audience. This can be gauged from the huge fan following on social networking sites such as Facebook, Twitter ans so on. The ads were also viewed by thousands of people on YouTube.
Vodafone received the first People for the Ethical Treatment of Animals (PETA) 2009 Glitterbox Award, for replacing the Pug with more humane alternatives in their ads.
This videos depict what positivity a ‘like’ can bring into situations of sorrow, anger, anxiety and hopelessness.
While most brands in India were still trying to experiment with social media platforms, Vodafone India, a telecommunication brand took the opportunity to attract more customers. In 2009, they launched the uber adorable white, balloon bodied, egg headed advertisement characters, the ZooZoos.
Audience connects with an entertaining animated character more than plain text and images. This initiative worked brilliantly in their favor increasing the number of fans on their Facebook page to such an extent that an individual fan page was created for Vodafone ZooZoos.
In 2013 year, the Vodafone ZooZoos page has over 10 million fans! 10,520,263 likes
Little Background About ZooZoo Characters.
ZooZoos are advertisement characters promoted by Vodafone India.
ZooZoos are white creatures with ballooned bodies and egg heads who are used to promote various value added services of Vodafone. These characters are played by human actors in body suits. The ads were created by Ogilvy & Mather, the agency handling Vodafone advertisements.
The Zoozoos are small-bodied, thin women covered in layers of white fabric. Each facial expression is made of rubber and pasted on the actors to cut down on the time and cost for shoot. The effect was achieved by a variety of methods including choosing the right material for the body suits to ensure that there were no wrinkles when the characters moved, shooting the footage at lower framerates and keeping backgrounds simple in terms of details and the use of a neutral tone of grey. The sets were made larger than life to make the characters look small as the producers could not take children as the schedule of shooting was odd.
The Zoozoos were split in two parts - the body and the head. The body was made using a special material stuffed with foam in some places (notably around the stomach) while the head was created using a harder material called Perspex.
PUBLIC RESPONSE: The ads were a hit among the Indian audience. This can be gauged from the huge fan following on social networking sites such as Facebook, Twitter ans so on. The ads were also viewed by thousands of people on YouTube.
Vodafone received the first People for the Ethical Treatment of Animals (PETA) 2009 Glitterbox Award, for replacing the Pug with more humane alternatives in their ads.
