Uploaded November 2017 | Updated September 2026, 1 week ago
Expand your vocabulary with two easy suffixes: "-ize" and "-ization". Start using advanced verbs like "westernize', "criminalize", and "democratize" in your IELTS and TOEFL essays. Use advanced nouns like "monetization", "globalization", and "maximization" in business letters. Learn and study vocabulary in a smarter and more efficient way by understanding how words are created with these suffixes. For the best results, get my free resource page, with over 200 words that follow this pattern: engvid.com/english-resource/improve-vocabulary-learn-suffixes-ize-ization
WATCH MY OTHER VOCABULARY HACK VIDEOS FOR TRICKS TO LEARN LOTS OF WORDS... FAST:
Sound smarter & avoid mistakes: youtube.com/watch?v=rKsm3AZuuFE
Learn 30+ verbs in 10 minutes: youtube.com/watch?v=WyF8qR-1JXA
TAKE THE QUIZ: engvid.com/vocabulary-hack-2-suffixes-200-words
TRANSCRIPT
Hi. I'm Rebecca from engVid. Back with another vocabulary hack. So, what's a hack anyway? A hack is a shortcut, a way for you to learn or do anything faster and more effectively. Okay? So in this vocabulary hack lesson you're going to learn not one word at a time, but you're going to learn a principle that will allow you to learn hundreds of words. Does that sound good? I think so. Because when you're learning a new language, the more vocabulary you learn, the more advanced you get. Right? So, especially if you're going to appear for the IELTS or the TOEFL exam, this is a great lesson for you, and also if you just want to improve in your career, and at work, and write better letters to your clients and your boss, and so on, and be more impressive, this is a way to do that. Okay? Let's learn how.
So, one of the keys to expanding your vocabulary is to use something called prefixes or suffixes. Now, a prefix is a group of letters that you add to the beginning of a word. A suffix is a group of letters that you add to the end of a word. In this vocabulary lesson we're going to focus on suffixes that you add to a verb and to a noun. Now, these suffixes are related so that once you make the verb you can also make the noun, and so you get... From one word you're going to get three words. And there are hundreds of words like this for which I will show you where you can get a resource so you can really expand your vocabulary. Okay?
So, let me show you how it's done. The suffix that we add to the verb is "-ize" in American English, or "-ise" in Britain English. And to make a noun we add "-ization" in American English or "-isation" in British English. Okay? You'll understand exactly what that means in a second. So, what does it mean when we take a word which could be a noun, it could be an adjective, and we add this suffix? What happens? What does it mean? It means that you're going to make or cause something to be. For example, if you want to make something more final... Okay? You have reservations, you want to make them more final, so we say if we want to use the verb, we want to finalize them. Okay? See? We make the verb with the suffix. Or if you want to use the noun: the finalization of my reservations. Okay? So you add another verb and you add another noun just from one adjective, so you've got three words instead of just one word.
If you're using the noun... So, what does the noun do? When we add "-ization" or "-isation", we're basically talking about the act, or process, or the result of making something a certain way. For example, let's take an example from the academic world. Okay? Lots of times you have to put something into your memory. Right? Whether it's a formula, or a poem, or a quotation, or something. So, what's the verb for that? We add "-ize", let's say: "memorize", and what's the noun for that? "Memorization", okay? Now, there's a little rhythm to this and we're going to practice that so that it comes to you really easily.
Let's look at something from the business world. What do people in business want to do? They want to make as much money as possible, so let's say you had the word "maximum" and you want to make it into a verb, you add the "-ize", so you say: "I want to maximize my profits", or: "Our focus is on the maximization of our profits." Okay? Or: "Minimize our cost", "Minimization of our costs", okay? Now, even if you weren't familiar with these words before you can see how you can use them and how easily you can form them, and this pattern applies not only to these three words, but as I said, to hundreds of words, and I'm going to show you a few more examples right now.
Expand your vocabulary with two easy suffixes: "-ize" and "-ization". Start using advanced verbs like "westernize', "criminalize", and "democratize" in your IELTS and TOEFL essays. Use advanced nouns like "monetization", "globalization", and "maximization" in business letters. Learn and study vocabulary in a smarter and more efficient way by understanding how words are created with these suffixes. For the best results, get my free resource page, with over 200 words that follow this pattern: engvid.com/english-resource/improve-vocabulary-learn-suffixes-ize-ization
WATCH MY OTHER VOCABULARY HACK VIDEOS FOR TRICKS TO LEARN LOTS OF WORDS... FAST:
Sound smarter & avoid mistakes: youtube.com/watch?v=rKsm3AZuuFE
Learn 30+ verbs in 10 minutes: youtube.com/watch?v=WyF8qR-1JXA
TAKE THE QUIZ: engvid.com/vocabulary-hack-2-suffixes-200-words
TRANSCRIPT
Hi. I'm Rebecca from engVid. Back with another vocabulary hack. So, what's a hack anyway? A hack is a shortcut, a way for you to learn or do anything faster and more effectively. Okay? So in this vocabulary hack lesson you're going to learn not one word at a time, but you're going to learn a principle that will allow you to learn hundreds of words. Does that sound good? I think so. Because when you're learning a new language, the more vocabulary you learn, the more advanced you get. Right? So, especially if you're going to appear for the IELTS or the TOEFL exam, this is a great lesson for you, and also if you just want to improve in your career, and at work, and write better letters to your clients and your boss, and so on, and be more impressive, this is a way to do that. Okay? Let's learn how.
So, one of the keys to expanding your vocabulary is to use something called prefixes or suffixes. Now, a prefix is a group of letters that you add to the beginning of a word. A suffix is a group of letters that you add to the end of a word. In this vocabulary lesson we're going to focus on suffixes that you add to a verb and to a noun. Now, these suffixes are related so that once you make the verb you can also make the noun, and so you get... From one word you're going to get three words. And there are hundreds of words like this for which I will show you where you can get a resource so you can really expand your vocabulary. Okay?
So, let me show you how it's done. The suffix that we add to the verb is "-ize" in American English, or "-ise" in Britain English. And to make a noun we add "-ization" in American English or "-isation" in British English. Okay? You'll understand exactly what that means in a second. So, what does it mean when we take a word which could be a noun, it could be an adjective, and we add this suffix? What happens? What does it mean? It means that you're going to make or cause something to be. For example, if you want to make something more final... Okay? You have reservations, you want to make them more final, so we say if we want to use the verb, we want to finalize them. Okay? See? We make the verb with the suffix. Or if you want to use the noun: the finalization of my reservations. Okay? So you add another verb and you add another noun just from one adjective, so you've got three words instead of just one word.
If you're using the noun... So, what does the noun do? When we add "-ization" or "-isation", we're basically talking about the act, or process, or the result of making something a certain way. For example, let's take an example from the academic world. Okay? Lots of times you have to put something into your memory. Right? Whether it's a formula, or a poem, or a quotation, or something. So, what's the verb for that? We add "-ize", let's say: "memorize", and what's the noun for that? "Memorization", okay? Now, there's a little rhythm to this and we're going to practice that so that it comes to you really easily.
Let's look at something from the business world. What do people in business want to do? They want to make as much money as possible, so let's say you had the word "maximum" and you want to make it into a verb, you add the "-ize", so you say: "I want to maximize my profits", or: "Our focus is on the maximization of our profits." Okay? Or: "Minimize our cost", "Minimization of our costs", okay? Now, even if you weren't familiar with these words before you can see how you can use them and how easily you can form them, and this pattern applies not only to these three words, but as I said, to hundreds of words, and I'm going to show you a few more examples right now.
![When to use CAPITAL LETTERS in English
Do you know when to use capital letters in titles? It seems so confusing. Some letters are capitalized and some are not. In this lesson, I focus on the extra-confusing words the ones that are sometimes capitalized and sometimes not! Youll learn the easy capitalization rules for writing about subjects, courses, companies, workplaces, occupations, and job titles. Youll also learn how to capitalize the names of movies, shows, books, songs, reports, articles, and more. You can do this watch and learn! Then take the quiz at https://www.engvid.com/capital-letters-in-english/
TRANSCRIPT
Hi. Im Rebecca from engVid, and this lesson is about confusing capitals. Now, usually when you learn the rules of English capitalization, certain words are always capitalized. Okay? For example, the first word in a sentence, the word I, the names of people and places, and so on. Okay? Some words are always capitalized, but in this lesson Im not going to review all of the rules of capitalization, but I am going to show you about when to capitalize certain words and when not to capitalize them, because sometimes the same words are capitalized in one context, but not capitalized in another context. But its not hard to understand; its actually very easy. Okay? So Im going to explain it to you right now. Lets get started.
So, the first one is in the area of a subject or a course. For example, if were talking about a subject that you study, for example, algebra, then you do not capitalize it. For example, if you say: Im studying algebra this year. Okay? So youre just talking about the subject, and therefore its not capitalized. But if youre talking about the subject as a course, as the name of a course, then you do capitalize it. Okay? For example: This year Im taking Algebra 101. Okay? Thats the name of that course, so you do capitalize it then. Okay? Lets look at another example. Shes studying psychology. This year shes studying... Shes taking Psychology 201. Or: Shes enrolled in the Psychology 201 class. Okay? Excuse me. All right.
Another example: I would like to study business in university. Okay? The person is being very general, just talking about the subject. But: This year Im taking a course called Global Business. Okay? Now youre giving the name of the course, right? So whats the rule here? If were just talking about the general subject, no capital; if were talking about the course, then yes, we do capitalize it. Okay? All right. There is one little exception: When were talking about languages, and this is always true. So if youre studying French or whether youre taking French 101, youre always going to capitalize the name of a language. Okay? And thats just because in English we always capitalize the name of a language; doesnt matter which one. Okay? Thats it. All right.
Now, when it comes to places, lets look at how it works. So, for example, if I say: She works in a bank. Okay? A bank, the bank, its just the place, the building or whatever. Okay? The business. So then its not capitalized. But if I say: She works at the Brookfield Bank, now I gave you the name of the bank, so therefore it is capitalized. Okay? Because, again, the name of something is capitalized; the name of a person, or a place. Right? So then it will be capitalized. Or I say: I went to the library. Okay? I often study at the library. Okay? Just a library in general, not capitalized. Or: I often visit the Toronto Public Library. Now Im giving you the name of a specific library, right? So, of course, it gets capitalized. Got it? Okay.
Or: He goes to university. Okay? Hes in university, just a regular word so we dont capitalize it. But: He got admission to the University of Oxford. Okay, now were giving the name of the university, so you do have to capitalize it. Okay? Got it? All right. So I hope thats pretty clear so far. All right? So when were giving the name of a course or were giving a name of the particular place, like a bank, a library, university, a school, a business-right?-then youre going to capitalize it; and otherwise, in general, not. Okay.
Now lets look when were talking about professions and titles. So, the rule is like this: If youre just talking about... Lets say: I went to see the doctor. Okay? Or: I need to see a doctor. So if before the profession you say the word a or the-okay?-then you dont capitalize it because youre just talking about a doctor in general; youre not giving the name of the doctor, youre not saying which doctor. So, here we just say: I need to see a doctor. Or: I have an appointment with Dr. Patel. Now this is the name of the doctor, right? So then we need to capitalize the D for Doctor and, of course, his or her name. All right? Next: I would like to speak to the professor. Okay? The professor, again, general, so no capital, but here: You need to make an appointment to see Professor Brown. […] When to use CAPITAL LETTERS in English](https://i.ytimg.com/vi/TBukbCw09vg/mqdefault.jpg)




![Speak Confidently at Work: 8 Professional English Phrasal Verbs
Did the company branch out? Go under? Measure up? Could you answer these questions? Join me and learn 8 common phrasal verbs used in business and workplace situations. Understand what it means to step down, call off, take on, fall through, and more. Speak better, more professional English and increase your confidence today. https://www.engvid.com/speak-like-a-manager-8-phrasal-verbs/
Take my course, Correct Your English Errors In 10 Minutes a Day: https://10.bexenglish.com
Watch all my Speak Like a Manager videos: https://www.youtube.com/playlist?list=PLxSz4mPLHWDamTa4xW7tkb-roADpiT5Jf
In this lesson:
0:00 8 Phrasal Verbs in Questions
0:41 step down
1:25 branch out
2:14 gone under
3:09 fall through
4:17 measure up
5:13 call off
6:20 take on
7:10 join in
7:52 Test
Transcript:
Has someone ever asked you a question in English which you didnt understand? Im sure that might have happened, and it can happen for many different reasons. One possible reason is that the person used a phrasal verb in the question which you might not be familiar with. So, whats a phrasal verb? A phrasal verb is a verb followed by a preposition which changes the meaning of the entire expression. All right? So, in this lesson, were going to look at eight different phrasal verbs that are often used in business meetings, and conversations, and discussions. All right? Here we go.
So, the first one. Did Mr. Williams step down? So, the phrasal verb is step down. What does it mean? To step down means to leave, resign, or retire from a job or a position. Thats it. Often, this term, step down, this phrasal verb, is used to refer to people in higher positions who might leave, or resign, or retire from their jobs or positions. For example, the CEO of a company, or the vice president, or something like that.
Number two. Should we branch out? So, our phrasal verb here is branch out. What do we mean by that? To branch out means to expand or to grow. A company could expand in terms of its locations. It could open up new locations. It could grow in terms of the number of products, or the kinds of products that it offers, or the kinds of services that it offers, or the type of markets, the population, that its trying to reach through its products or services. So, to branch out, think of a tree. A tree starts off, and then it branches out, right? Goes in different directions. Thats what it means, to branch out.
Number three. Has their business gone under? Our phrasal verb is gone under. What does that mean? To go under means a lot of very negative things if you have a business. It means to go bankrupt. What is that? It means to not have enough money to pay your bills, alright? So, you dont want to be in that situation if you have a business. It means also to fail financially, not have enough money, not be making enough profit or money to keep running your business. To be unsuccessful, same idea. To close down, to stop doing business. But because, mainly, you dont make enough money. So, that is the meaning of to go under.
Number four. Did the deal fall through? Our phrasal verb is fall through. What does that mean? So, this is fall through, okay? In case its not clear, its f-a-l-l, okay? Fall through. So, what does it mean for something to fall through? It means something didnt happen. Something was planned, and then it did not happen, such as the deal, or it failed to happen. Lets suppose somebody was planning to buy a particular house. Now, thats usually a long process, and it was the plan to buy the house, but lets suppose something went wrong along the way, and so the deal or the plan fell through, okay? You have to change the tense depending on what youre saying. So, it could be a plan that fell through, it could be an agreement that falls through, it could be a partnership that falls through, was supposed to happen, and it did not happen.
Number five. Does he measure up? Our phrasal verb here is measure up. What are we talking about here? So, perhaps theres a new employee, and somebody says, Does he measure up? To measure up means to meet the expectations that someone has for a particular job or position, for example, to meet the standards that are expected, to be good enough in that role, in that job, in that position, and to be able to do whatever is required or whatever is necessary. So, somebody that measures up is able to meet the expectations, meet the standards, be good enough, and be able to do whatever is required in that role.
Number six. Did they call off the meeting? So, our phrasal verb here is call off. What does it mean to call off something? To call off basically means to cancel, to say its not happening. So here, the meeting was called off, but all kinds of things could be called off. For example, you could call off a training session or any kind of session, a webinar. You could call off something larger, like a conference, an exhibition. […] Speak Confidently at Work: 8 Professional English Phrasal Verbs](https://i.ytimg.com/vi/U2PFFDUA4ic/mqdefault.jpg)




![Speak Like a Manager: 8 Better Ways to Say “IMPORTANT”
Do you use the word “important” too often? Watch and learn 8 ways to express the same idea in advanced English. Understand the meanings of a top priority, a decisive factor, a major problem, a leading expert, a central role, and more. You can use these collocations in job interviews, meetings, and presentations, as well as in emails, resumes, and reports. Upgrade your business English, right now! Then test your knowledge with the quiz: https://www.engvid.com/speak-like-a-manager-8-better-ways-to-say-important/
Watch more of my Speak Like a Manager videos: https://www.youtube.com/playlist?list=PLxSz4mPLHWDamTa4xW7tkb-roADpiT5Jf
Take my course, Correct Your English Errors in 10 Minutes a Day: https://10.bexenglish.com
In this lesson:
0:00 8 words to use instead of important
0:54 Replace the word important
2:20 a key figure
3:19 a powerful position
3:45 a top priority
4:32 a leading expert
5:03 a central role
5:48 a critical decision
6:53 a major problem
7:11 a decisive factor
7:37 – Review –
9:15 – Test –
TRANSCRIPT:
In this lesson, Im going to teach you eight different expressions that you can use in
a business context to sound more professional.
Now, all of these expressions express the idea or convey the idea of important without
using the word important, alright?
So important is a very popular word, people use it all the time, but what we should not
do is to use it too often, alright?
Because otherwise, it sounds a little bit boring, and it also sounds like your vocabulary
is not very extensive and not very wide.
So lets see first what happens when we use the word important too often, and then Im
going to show you the eight expressions that you can use to replace these ideas and to
sound much more professional, okay?
So, lets look at this first.
Now, this is a sample letter that somebody wrote, its kind of like a letter of reference
for someone, and that person who wrote this, their vocabulary wasnt very extensive, okay?
Wasnt very advanced.
So they use the word important all the time.
So lets look at it.
Mary was an important person in the company.
She held an important job.
Her most important goal was to become an important expert in her field.
For five years, she played an important role in our department, making important decisions
and solving important problems.
I believe the most important factor in her success was her people skills.
Okay?
Now, obviously, on purpose, I used the word important in the entire paragraph to show
you what can happen when youre only using this word or when you only have that expression,
okay?
But now, Im going to show you how you can optimize this and how you can upgrade these
ideas with eight new expressions, okay?
Lets do that.
So, lets start with the first one.
So, if you want to convey the idea, express the idea of an important person, so what could
you say instead?
You could say a key figure, okay?
Say it after me, a key figure.
Now, in this case, we actually changed two words, right?
Instead of saying important, we said key, and instead of saying person, we said figure.
Now, figure can mean also person.
So, this business expression where two words, two or three words, usually two words are
used together.
This is also known in English as a collocation, a business collocation in this case because
its used very often in business English and business situations, okay?
Say it after me again, a key figure.
Good.
Now, suppose you want to give the idea of an important job, then you could say he has
a powerful position.
Say it after me, a powerful position.
Good.
She is a key figure, he has a powerful position, okay?
Good.
If you want to give the idea of an important goal, alright, or objective, you could say
this is a top priority in our company, a top priority.
Now, sometimes the word goal, priority not exactly the same, but the idea is basically
the same here, okay?
So here also, we replaced important with top, and we replaced goal with priority.
Priority is something that is very important, okay?
And in this case, a top priority, its an important goal, alright?
Say it after me, this is a top priority.
Good.
Okay.
Now, suppose you want to express the idea that she is an important expert.
Now, you wouldnt usually say that in any case, but what you should say instead is she
is a leading expert.
Say it after me, a leading expert.
That means there are many experts, and she is one of the top ones, one of the best.
She is the most well-known, a leading expert, okay? […] Speak Like a Manager: 8 Better Ways to Say “IMPORTANT”](https://i.ytimg.com/vi/V1Pj9xZHcpw/mqdefault.jpg)