Victorias hidden winter gem | Jean-Francois Rupp, Alpine Nature Experiences @visitmelbourne
Victorias hidden winter gem | Jean-Francois Rupp, Alpine Nature Experiences  @visitmelbourne
Uploaded May 2021 | Updated September 2026, 3 weeks ago
Meet Jean-Francois Rupp, the man behind Alpine Nature Experiences, a team that doesn't believe in hibernation, connecting travelers with nature during regional Victoria's snow season.

Growing up on a ski resort in the French Alps, Jean-Francois was taught by his grandfather to ski, around the same time he learned how to walk. Since moving to Victoria's High Country, not much has changed. 'I love to say I can commute to work on skis,' he says.

'People might think that, obviously coming from the French Alps, I've settled for second best with the Australian Alps, which is not the case at all,' he says. ‘Everything I love about Europe is in Australia. You have sensational food, great wine, fantastic people, a very open community. And of course, the stunning scenery, which just has no equivalent anywhere else in the world.'

Rupp's unique experience strives to bring all these elements together, to show people that there's a lot more to the Australian Alps and a trip to the snow than first meets the eye.
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Victoria's hidden winter gem | Jean-Francois Rupp, Alpine Nature Experiences

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