Uploaded June 2026 | Updated September 2026, 1 week ago
Is the VR industry going through a "Great Reset"? In this episode of the Gamertag & Bradley Podcast, we break down the reality of mainstream VR adoption, Valve’s imminent Steam Frame and Steam Machine launch preparations, and Apple’s massive Vision OS developer updates. We also dive into how AI hardware demand is creating component shortages that could drastically impact next-gen headset pricing!
Main topics:
🔹 The state of VR/XR market and the industry reset
🔹 Apple Vision OS updates and developer tools
🔹 Steam Frame product launch and ecosystem implications
Timestamps:
00:00 - Introduction and episode overview
02:20 - The industry reset and market challenges in VR
05:10 - Observations from recent expos and VR investment trends
07:20 - The optimism about technological progress despite market hurdles
09:30 - Apple Vision OS latest updates and developer focus
11:45 - New environment features and volumetric photo integration
14:00 - The significance of Steam VR updates and Valve’s preparations for Steam Frame
16:00 - Hardware release strategies: staggering launch and pricing considerations
18:15 - Developer tools in Vision OS: Reality Composer Pro and new capabilities
20:45 - Object tracking improvements and custom controller development
23:00 - Cross-platform compatibility with Steam VR and Steam Deck integration
26:00 - The impact of AI on hardware pricing and component shortages
28:00 - Gaming industry developments: exclusives, remakes, and new titles
31:00 - Industry speculation on future hardware from Meta, Google, and Apple
36:00 - The importance of community and niche enthusiasm in VR growth
40:00 - The evolving ecosystem of software features: widgets, immersive environments, and multi-device synergy
45:00 - Deep dive into Apple’s developer ecosystem, tools, and platform updates
50:00 - The convergence of AR and VR: what’s next for mixed reality devices
55:00 - Long-term outlook on consumer adoption and industry maturation
60:00 - Reflection on past predictions and current industry patience
65:00 - Personal insights on gaming, hardware history, and community engagement
70:00 - Wrap-up and future expectations for VR and XR
🌟 How To Support The Channel and my Content:
🌟 Become a YouTube channel member with exclusive benefits: youtube.com/channel/UCnAxNIL_ZW3kyBKWyEUMlg/join
🌟 Sign up as a Patreon with exclusive benefits: patreon.com/GamertagVR
⭐ Save 10% on all Meta Quest Games by using code 'GTVR' at the checkout
⭐ Grab some prescription lenses for your VR headsets from VR Rock and save 10% using code 'GTVR' vr-rock.com/?ref=gamertagvr
⭐ Gfuel Energy and using my code 'GTVR' to save 20% on all your purchases at checkout 👉 gfuel.com
#SteamFrame #SteamMachine #AppleVisionPro #VRNews #FutureOfVR #GamertagVR #questcreatorpartner
Is the VR industry going through a "Great Reset"? In this episode of the Gamertag & Bradley Podcast, we break down the reality of mainstream VR adoption, Valve’s imminent Steam Frame and Steam Machine launch preparations, and Apple’s massive Vision OS developer updates. We also dive into how AI hardware demand is creating component shortages that could drastically impact next-gen headset pricing!
Main topics:
🔹 The state of VR/XR market and the industry reset
🔹 Apple Vision OS updates and developer tools
🔹 Steam Frame product launch and ecosystem implications
Timestamps:
00:00 - Introduction and episode overview
02:20 - The industry reset and market challenges in VR
05:10 - Observations from recent expos and VR investment trends
07:20 - The optimism about technological progress despite market hurdles
09:30 - Apple Vision OS latest updates and developer focus
11:45 - New environment features and volumetric photo integration
14:00 - The significance of Steam VR updates and Valve’s preparations for Steam Frame
16:00 - Hardware release strategies: staggering launch and pricing considerations
18:15 - Developer tools in Vision OS: Reality Composer Pro and new capabilities
20:45 - Object tracking improvements and custom controller development
23:00 - Cross-platform compatibility with Steam VR and Steam Deck integration
26:00 - The impact of AI on hardware pricing and component shortages
28:00 - Gaming industry developments: exclusives, remakes, and new titles
31:00 - Industry speculation on future hardware from Meta, Google, and Apple
36:00 - The importance of community and niche enthusiasm in VR growth
40:00 - The evolving ecosystem of software features: widgets, immersive environments, and multi-device synergy
45:00 - Deep dive into Apple’s developer ecosystem, tools, and platform updates
50:00 - The convergence of AR and VR: what’s next for mixed reality devices
55:00 - Long-term outlook on consumer adoption and industry maturation
60:00 - Reflection on past predictions and current industry patience
65:00 - Personal insights on gaming, hardware history, and community engagement
70:00 - Wrap-up and future expectations for VR and XR
🌟 How To Support The Channel and my Content:
🌟 Become a YouTube channel member with exclusive benefits: youtube.com/channel/UCnAxNIL_ZW3kyBKWyEUMlg/join
🌟 Sign up as a Patreon with exclusive benefits: patreon.com/GamertagVR
⭐ Save 10% on all Meta Quest Games by using code 'GTVR' at the checkout
⭐ Grab some prescription lenses for your VR headsets from VR Rock and save 10% using code 'GTVR' vr-rock.com/?ref=gamertagvr
⭐ Gfuel Energy and using my code 'GTVR' to save 20% on all your purchases at checkout 👉 gfuel.com
#SteamFrame #SteamMachine #AppleVisionPro #VRNews #FutureOfVR #GamertagVR #questcreatorpartner
