Uploaded March 2025 | Updated September 2026, 2 weeks ago
(March 28, 2025) The U.S. Postal Service today celebrated beloved entertainer Betty White’s mischievous wit, saucy persona and tireless advocacy for animals with a new stamp at a first-day-of-issue ceremony at the Los Angeles Zoo and Botanical Gardens.
Sold in a pane of 20, the Betty White stamp features a portrait of the cherished star against a violet-colored background and, in a lighter shade, bubbly spots that befit her sparkling personality. She is portrayed wearing a polka-dotted blue top, and, symbolizing her love of animals, an earring shaped like a pawprint peeks out of her blonde curls. “Betty White,” is printed in white near the bottom of the stamp artwork, while “FOREVER USA” is printed just below, in violet. Her name also appears centered atop the white selvage, also in violet.
The stamp illustration was created digitally and is based on a photograph taken by Kwaku Alston in 2010. Art director Greg Breeding designed the stamp with original art by Dale Stephanos.
News of the stamp is being shared with the hashtag #BettyWhiteStamp.
White’s spritely smirk will smarten up the day for any recipient of First-Class Mail bearing the new Forever stamp.
(March 28, 2025) The U.S. Postal Service today celebrated beloved entertainer Betty White’s mischievous wit, saucy persona and tireless advocacy for animals with a new stamp at a first-day-of-issue ceremony at the Los Angeles Zoo and Botanical Gardens.
Sold in a pane of 20, the Betty White stamp features a portrait of the cherished star against a violet-colored background and, in a lighter shade, bubbly spots that befit her sparkling personality. She is portrayed wearing a polka-dotted blue top, and, symbolizing her love of animals, an earring shaped like a pawprint peeks out of her blonde curls. “Betty White,” is printed in white near the bottom of the stamp artwork, while “FOREVER USA” is printed just below, in violet. Her name also appears centered atop the white selvage, also in violet.
The stamp illustration was created digitally and is based on a photograph taken by Kwaku Alston in 2010. Art director Greg Breeding designed the stamp with original art by Dale Stephanos.
News of the stamp is being shared with the hashtag #BettyWhiteStamp.
White’s spritely smirk will smarten up the day for any recipient of First-Class Mail bearing the new Forever stamp.





![How to Use Every Door Direct Mail® Part 5 of 5: Measuring Success
In the final video of the Every Door Direct Mail (EDMM®) tutorial series, we show you how to track, measure and optimize EDDM campaigns.
We’re joined by an event planner who discusses the benefits of using Every Door Direct Mail marketing to spread the word about nonprofit events. The EDDM service even offers special rates to nonprofits.
The event planner discusses how he promotes live events using EDDM campaigns, which may include a QR Code® that recipients can scan to take action or learn more. Not only does this create a seamless process for customers, but it also allows the business to easily track engagement.
By incorporating QR Codes, vanity URLs and coupons into EDDM campaigns, brands can measure success while leading customers to digital channels.
We close the video with insights from all the marketers interviewed during this series, delving into how they track and measure the success of their EDDM campaigns, and the importance of forming meaningful connections with local customers.
Once you’re finished with this video, catch up with the first four videos in the series:
How to Use Every Door Direct Mail® Part 1 of 5: Introducing EDDM®: https://youtu.be/Uj8vNN23zOI
How to Use Every Door Direct Mail® Part 2 of 5: Identifying the Right Audiences: https://youtu.be/WrMATLDDygA
How to Use Every Door Direct Mail® Part 3 of 5: Creating a Mailpiece: https://youtu.be/WkA9IZ 0h8
How to Use Every Door Direct Mail® Part 4 of 5: Labeling and Delivery: https://youtu.be/hnXGjH7Nbn0
You can access the EDDM homepage here: https://www.usps.com/business/every-door-direct-mail.htm
And you can dive deeper into all things direct mail marketing at USPSDelivers.com: https://www.uspsdelivers.com/marketing
[1] QR Code is a registered trademark of DENSO WAVE INCORPORATED. How to Use Every Door Direct Mail® Part 5 of 5: Measuring Success](https://i.ytimg.com/vi/Avyu5GvjO5k/mqdefault.jpg)




