Uploaded October 2024 | Updated September 2026, 2 weeks ago
This week on Mailin’ It, Karla and Jonathan speak with retired Postal Inspector Natalie Reda about a tragic case of romance fraud that shocked investigators. Laura Kowal, a retired hospital executive, fell victim to an online romance scam, losing $1.5 million before her suspicious death in 2020. Natalie walks us through the investigation, revealing how the scam was connected to a larger fraud network and how law enforcement traced the money. The episode sheds light on the tactics used by scammers, the emotional toll on victims, and steps listeners can take to protect themselves from similar scams. If you or someone you know is active in online dating, this episode is essential listening to stay informed and safe.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com (https://pcm.adswizz.com) for information about our collection and use of personal data for advertising.
This week on Mailin’ It, Karla and Jonathan speak with retired Postal Inspector Natalie Reda about a tragic case of romance fraud that shocked investigators. Laura Kowal, a retired hospital executive, fell victim to an online romance scam, losing $1.5 million before her suspicious death in 2020. Natalie walks us through the investigation, revealing how the scam was connected to a larger fraud network and how law enforcement traced the money. The episode sheds light on the tactics used by scammers, the emotional toll on victims, and steps listeners can take to protect themselves from similar scams. If you or someone you know is active in online dating, this episode is essential listening to stay informed and safe.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com (https://pcm.adswizz.com) for information about our collection and use of personal data for advertising.



![How to Use Every Door Direct Mail® Part 5 of 5: Measuring Success
In the final video of the Every Door Direct Mail (EDMM®) tutorial series, we show you how to track, measure and optimize EDDM campaigns.
We’re joined by an event planner who discusses the benefits of using Every Door Direct Mail marketing to spread the word about nonprofit events. The EDDM service even offers special rates to nonprofits.
The event planner discusses how he promotes live events using EDDM campaigns, which may include a QR Code® that recipients can scan to take action or learn more. Not only does this create a seamless process for customers, but it also allows the business to easily track engagement.
By incorporating QR Codes, vanity URLs and coupons into EDDM campaigns, brands can measure success while leading customers to digital channels.
We close the video with insights from all the marketers interviewed during this series, delving into how they track and measure the success of their EDDM campaigns, and the importance of forming meaningful connections with local customers.
Once you’re finished with this video, catch up with the first four videos in the series:
How to Use Every Door Direct Mail® Part 1 of 5: Introducing EDDM®: https://youtu.be/Uj8vNN23zOI
How to Use Every Door Direct Mail® Part 2 of 5: Identifying the Right Audiences: https://youtu.be/WrMATLDDygA
How to Use Every Door Direct Mail® Part 3 of 5: Creating a Mailpiece: https://youtu.be/WkA9IZ 0h8
How to Use Every Door Direct Mail® Part 4 of 5: Labeling and Delivery: https://youtu.be/hnXGjH7Nbn0
You can access the EDDM homepage here: https://www.usps.com/business/every-door-direct-mail.htm
And you can dive deeper into all things direct mail marketing at USPSDelivers.com: https://www.uspsdelivers.com/marketing
[1] QR Code is a registered trademark of DENSO WAVE INCORPORATED. How to Use Every Door Direct Mail® Part 5 of 5: Measuring Success](https://i.ytimg.com/vi/Avyu5GvjO5k/mqdefault.jpg)






