Uploaded February 2018 | Updated September 2026, 2 days ago
Typically financial parameters like return on equity, cash flow or relative market share indicate to investors if a company is fundamentally healthy, but millennial Lena Bieber wants a new measure of a company’s long-term prospects. What if companies instead used happiness as an additional indicator of success? By measuring such factors as average longevity on the job and perceived fairness of opportunities, Bieber believes we can more thoughtfully invest in our collective future.
About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas.
Learn more at ted.com/ted-institute
Follow TED Institute on Twitter @TEDPartners
Subscribe to our channel: youtube.com/user/TEDInstitute
Typically financial parameters like return on equity, cash flow or relative market share indicate to investors if a company is fundamentally healthy, but millennial Lena Bieber wants a new measure of a company’s long-term prospects. What if companies instead used happiness as an additional indicator of success? By measuring such factors as average longevity on the job and perceived fairness of opportunities, Bieber believes we can more thoughtfully invest in our collective future.
About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas.
Learn more at ted.com/ted-institute
Follow TED Institute on Twitter @TEDPartners
Subscribe to our channel: youtube.com/user/TEDInstitute
