Uploaded August 2024 | Updated September 2026, 3 weeks ago

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Aviva Philipp-Muller studies why people might pass on science. She’s an Assistant Professor of marketing at the Beedie School of Business at Simon Fraser University. We talked about her research on people’s openness to science in consumer products and how they’re marketed. She also shared her perspective on how anti-science views are an issue of persuasion.

Episode 96 of Opinion Science, Released May 6, 2024. Produced and hosted by Andy Luttrell

For more, head to this episode's webpage: opinionsciencepodcast.com/episode/anti-science-views-with-aviva-philipp-muller

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Opinion Science is a psychology podcast exploring the science of our opinions, where they come from and how they change. Each week I talk to social scientists and professional communicators about how the work they do reveals key insights about public opinion and persuasion.

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