Uploaded March 2021 | Updated September 2026, 3 weeks ago

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Dr. Ken DeMarree studies how opinion science applies how we see ourselves. He’s an associate professor of psychology at the University at Buffalo. In our conversation, we talk about how opinion science can be used to understand things like self-esteem, how people sometimes desire opinions they currently disagree with, and how some people just tend to be pretty confident in their views.

Episode 34 of Opinion Science, Released March 29, 2021. Produced and hosted by Andy Luttrell.

For a transcript of this episode and relevant links, visit: opinionsciencepodcast.com/episode/opinions-of-ourselves-with-ken-demarree

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Opinion Science is a psychology podcast exploring the science of our opinions, where they come from and how they change. Each week I talk to social scientists and professional communicators about how the work they do reveals key insights about public opinion and persuasion.

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