Uploaded January 2026 | Updated September 2026, 3 hours ago
Learn how behavioural science can drive deep AI adoption with Michael Hallsworth, BIT’s Chief Behavioural Scientist.
AI tools will only deliver on their promise, from increasing productivity to unlocking entirely new practices, if employees use them effectively.
However, adoption is not a switch you can flick on. It is a behavioural process shaped by habits, emotions and the social context. Without addressing these human factors, even the most advanced AI tools may flop.
Join us for an interactive webinar where we’ll be examining the core behavioural barriers and drivers that govern successful AI adoption across organisations - including motivation, capability and trust.
This webinar is for leaders and practitioners navigating AI adoption in their organisation - supporting the move from shallow to deep adoption.
Learn how behavioural science can drive deep AI adoption with Michael Hallsworth, BIT’s Chief Behavioural Scientist.
AI tools will only deliver on their promise, from increasing productivity to unlocking entirely new practices, if employees use them effectively.
However, adoption is not a switch you can flick on. It is a behavioural process shaped by habits, emotions and the social context. Without addressing these human factors, even the most advanced AI tools may flop.
Join us for an interactive webinar where we’ll be examining the core behavioural barriers and drivers that govern successful AI adoption across organisations - including motivation, capability and trust.
This webinar is for leaders and practitioners navigating AI adoption in their organisation - supporting the move from shallow to deep adoption.










