Uploaded December 2025 | Updated September 2026, 2 weeks ago
Visit the VSA website to learn how you can get involved today: victoriansociety.org
Before Uline boxes filled every warehouse, the Uihlein family made Schlitz the beer that made Milwaukee famous, and poured that fortune into some of the Midwest’s grandest Victorian and Beaux-Arts mansions.
In this episode of “This House,” we’ll explore the forgotten world of “Uihlein Hill” and beyond, from Alfred, August, Henry and Edward Uihlein’s lost Milwaukee mansions and summer estates, to Herman and Joseph Uihlein’s surviving Lake Drive palaces in Whitefish Bay and Milwaukee. Along the way, we’ll trace how a brewing empire eventually led to the modern Uline shipping and office-supply dynasty.
Assets from: Envato Elements
Music from Epidemic Sound
Visit the VSA website to learn how you can get involved today: victoriansociety.org
Before Uline boxes filled every warehouse, the Uihlein family made Schlitz the beer that made Milwaukee famous, and poured that fortune into some of the Midwest’s grandest Victorian and Beaux-Arts mansions.
In this episode of “This House,” we’ll explore the forgotten world of “Uihlein Hill” and beyond, from Alfred, August, Henry and Edward Uihlein’s lost Milwaukee mansions and summer estates, to Herman and Joseph Uihlein’s surviving Lake Drive palaces in Whitefish Bay and Milwaukee. Along the way, we’ll trace how a brewing empire eventually led to the modern Uline shipping and office-supply dynasty.
Assets from: Envato Elements
Music from Epidemic Sound
