Uploaded May 2026 | Updated September 2026, 2 weeks ago

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Frank Lloyd Wright is taught as the greatest architect America ever produced. Fallingwater is called the most important American building ever built. The Guggenheim is treated as a masterpiece. But what if the man we've been told to revere was less a genius than the most successful piece of architectural marketing in history?

How we make our videos:
Camera: Sony a6400
Microphone: Shure SM7B
Audio Interface: Focusrite Scarlett 2i2
XLR Cable: Mogami Gold XLR Cable
Green Screen: Neewer Green Screen
Teleprompter: Neewer Teleprompter

Production Credits:
Scripts: Ken Weiss
Storyboard: Ken Weiss
Video Editor: Dalton Sturm

Fallingwater Video licensed from: Videvo
Public Domain Photos from: Library of Congress
GFPL1.2: Jonathunder
CC BY 2.0 Photos from: Flickr User: David Brossard, Teemu008, fuzheado, Lykantrop, Ajay Suresh, Roger W, doer, lachrimae72, w_lemay, Cliff, Zol87, Dirk DBQ
CC BY-SA 3.0 Photos from: Wikipedia User: Einar Einarsson Kvaran, IvoShandor, Wallygva, Morio, Daniel X. O'Neil, Sailko, Fizbin, Sanfranman59
CC BY-SA 4.0 Photos from: Wikipedia User: Jwfmorris, Epicgenius, T Meltzer, Michael Barera, gillfoto, Sakul9, Acroterion, Stilfehler, P. Hughes

Assets from: Envato Elements
Music from Epidemic Sound