Uploaded February 2026 | Updated September 2026, 18 hours ago

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@UBS, one of the world’s largest private banks managing over $4.5 trillion in assets, is finally stepping into crypto.

A major reversal after years of dismissing Bitcoin as a bubble and crypto as hype.

🔹 UBS to offer crypto products to clients
🔹 From "bubble to end all bubbles" to offering Bitcoin ETFs
🔹 Why competition from rival banks forced a rethink
🔹 How UBS plans to monetise crypto exposure

A perfect example of “if you can’t beat them, join them”—especially when there's revenue at stake.

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