Uploaded April 2021 | Updated September 2026, 2 days ago
There tends to be a lot of confusion when it comes to the differences between many types of videos. Especially within corporate video production, many of these terms are often used interchangeably. While some sites will define a brand video as one thing, others will define them as something completely different.
We’re here to set the record straight.
In video marketing, you need to know what kind of video you want to create. This will ultimately depend on your goals and what action you’re trying to get the viewer to take after watching it. From time suggestions to objectives, these are the main types of videos to consider making for your business.
Read through our full VIDEO MARKETING GUIDE here:
topnotchcinema.com/video-marketing-ultimate-guide
There tends to be a lot of confusion when it comes to the differences between many types of videos. Especially within corporate video production, many of these terms are often used interchangeably. While some sites will define a brand video as one thing, others will define them as something completely different.
We’re here to set the record straight.
In video marketing, you need to know what kind of video you want to create. This will ultimately depend on your goals and what action you’re trying to get the viewer to take after watching it. From time suggestions to objectives, these are the main types of videos to consider making for your business.
Read through our full VIDEO MARKETING GUIDE here:
topnotchcinema.com/video-marketing-ultimate-guide
![PRODUCTION COMPANY FOR BUSINESS [VIDEO CONVEYS EMOTION]](https://i.ytimg.com/vi/DmBnuNUYGqw/mqdefault.jpg "PRODUCTION COMPANY FOR BUSINESS [VIDEO CONVEYS EMOTION]
http://topnotchcinema.com/
Heres some science about why people like to watch videos and why your business should use video:
1.
The Fusiform Facial
Our brain is hard wired to respond to faces. Thats why many people see faces in objects like cars and the moon. The Fusiform Facial is the brain function that hard-wires us to use the human face as a gathering point for information and believability.
2.
90% of People Are Visual Learners
There is no other marketing medium that engages us visually like video. Most people will choose watching a video about a product/service compared to reading about it. According to research Forrester report 80% of people prefer watching a video compared to reading copy about products and services.
3.
Videos is Great for Auditory Learners as well
Some people are auditory learners. This means that they retain information by hearing it. Video obviously contains audio which can be a huge plus for prospects who take in information best by hearing it.
4.
Emotions Are Contagious
Have you ever noticed that other peoples emotions rub off on you. You can use this to your advantage when producing videos for your business. Prospects and clients will feel the passion you have for what you do!
5.
Movement grabs attention
Our brain is hardwired to pick up motion. Its part of our fight or flight to detect predators. This is one reason we pick up peripheral motion. Since the stone age, we’ve survived by noticing things in motion. Guess what, our brain is still geared to pay attention to things moving.
Video is both visual and auditory. This ensures that different types of learners will retain the information. Some of us are more visual and others more auditory in the way we best absorb information.
Video is easier on the eyes compared to reading. Reading also requires more brain power and concentration that watching a video. There is no doubt that reading is important but more people are watching videos compared to reading. Video makes people feel more connected to a product or service compared to just reading about it. Music in a video can amplify the mood of the person watching that video. Think about the music is horror movies compared to comedies or action movies. Our brain responds differently depending on the sounds we hear.
Visit: http://TopNotchCinema.com or call 631 255 4459 and ask for Mitch if youre interested in producing high quality videos for your business.")
