Uploaded May 2021 | Updated September 2026, 4 hours ago

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When it comes to video analytics, the most relevant platforms to track include YouTube, Facebook, Instagram, and LinkedIn. The average consumer spends multiple hours every week scanning through their newsfeeds on these sites. It is up to your video marketing efforts to stop them from scrolling and buy real estate in their brains.

As you begin to share video content on YouTube and social media, each of these networks offers its own video analytics tool to help you see how they’re performing. Here are the factors you can monitor with each platform.

Learn more in our ULTIMATE Video Marketing Guide: topnotchcinema.com/video-marketing-ultimate-guide