Uploaded September 2023 | Updated September 2026, 8 hours ago
Michael Chernow is a restaurateur, serial entrepreneur, and athlete based in New York City. Most recently he is the founder of Kreatures Of Habit, an instant and overnight gluten-free oatmeal with 30g of plant-based protein, vitamin D3, and omega fatty acids. In addition to managing various businesses, he’s also a husband and father of two.
In this episode, Michael shares his sobriety story and how his history of substance abuse changed his life. We discuss entrepreneurship, knowing when to sell, and establishing work-life balance. We chat about fatherhood and much more.
Timecodes:
0:00 - Intro
2:31 - Growing Up In New York City
5:19 - Urban Vs. Rural Living
7:55 - Inspiration For Entrepreneurship
12:14 - First Business Venture
13:48 - Passion For Service/Food Industry
18:05 - Managing & Delegating Businesses
20:03 - Unhealthy Work-Life Balance
22:34 - Knowing When To Sell
32:02 - The Deadly Grip of Addiction
35:45 - Michael's Rock Bottom / Suicidal Thoughts
41:24 - Purpose of Surrendering Your Will
45:32 - Importance of Habits & Routines
49:11 - Getting Into Consumer Packaged Goods (CPG)
51:24 - Story Behind Kreatures of Habit Meal One
54:20 - Critics & Finding Your Personal Routine
57:23 - Perspective on Competitors
1:01:48 - Current Objectives With KOH
1:04:35 - How Michael Balances Work, Family, and Life
1:08:13 - Fatherhood & Raising Sons
For More:
Follow Brock on Instagram: instagram.com/brockcovington
Follow Brock on YouTube: @BrockCovington
Follow Michael on Instagram: instagram.com/michaelchernow
Check Out Kreatures of Habit: kreaturesofhabit.com
Support The Podcast:
switchback Electrolytes: bit.ly/3ON7KDN
Ten Thousand: bit.ly/Ten-Thousand | Code: COVINGTON
Flux Footwear: flux.rfrl.co/xw7mr | Code: Brock
Michael Chernow is a restaurateur, serial entrepreneur, and athlete based in New York City. Most recently he is the founder of Kreatures Of Habit, an instant and overnight gluten-free oatmeal with 30g of plant-based protein, vitamin D3, and omega fatty acids. In addition to managing various businesses, he’s also a husband and father of two.
In this episode, Michael shares his sobriety story and how his history of substance abuse changed his life. We discuss entrepreneurship, knowing when to sell, and establishing work-life balance. We chat about fatherhood and much more.
Timecodes:
0:00 - Intro
2:31 - Growing Up In New York City
5:19 - Urban Vs. Rural Living
7:55 - Inspiration For Entrepreneurship
12:14 - First Business Venture
13:48 - Passion For Service/Food Industry
18:05 - Managing & Delegating Businesses
20:03 - Unhealthy Work-Life Balance
22:34 - Knowing When To Sell
32:02 - The Deadly Grip of Addiction
35:45 - Michael's Rock Bottom / Suicidal Thoughts
41:24 - Purpose of Surrendering Your Will
45:32 - Importance of Habits & Routines
49:11 - Getting Into Consumer Packaged Goods (CPG)
51:24 - Story Behind Kreatures of Habit Meal One
54:20 - Critics & Finding Your Personal Routine
57:23 - Perspective on Competitors
1:01:48 - Current Objectives With KOH
1:04:35 - How Michael Balances Work, Family, and Life
1:08:13 - Fatherhood & Raising Sons
For More:
Follow Brock on Instagram: instagram.com/brockcovington
Follow Brock on YouTube: @BrockCovington
Follow Michael on Instagram: instagram.com/michaelchernow
Check Out Kreatures of Habit: kreaturesofhabit.com
Support The Podcast:
switchback Electrolytes: bit.ly/3ON7KDN
Ten Thousand: bit.ly/Ten-Thousand | Code: COVINGTON
Flux Footwear: flux.rfrl.co/xw7mr | Code: Brock
