Uploaded June 2026 | Updated September 2026, 3 weeks ago
Eric Trump and Donald Trump Jr. showed up at the Nasdaq stock exchange in New York in late 2025 to celebrate a new business partnership with a little-known publicly traded company, then called Alt5 Sigma, to give investors easier access to a cryptocurrency backed by the Trump family. Less than 10 months later, the company has warned investors it may not be able to stay in business much longer. Its share price has fallen more than 90%, and a rebranding hasn’t revived investor interest. If the company, now called AI Financial Corp., can’t sustainably raise its share price out of penny-stock levels in the next 15 trading days, it faces the prospect of being delisted by the Nasdaq. CNBC’s Matt Peterson reports.
Reporter: Matt Peterson
Produced by: Juhohn Lee
Shot by: Valentina Duarte
Senior Managing Producer: Shawn Baldwin
Additional Footage: Getty Images
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Trump Family Earned $500M From Crypto Deal While Investors Took Losses
Eric Trump and Donald Trump Jr. showed up at the Nasdaq stock exchange in New York in late 2025 to celebrate a new business partnership with a little-known publicly traded company, then called Alt5 Sigma, to give investors easier access to a cryptocurrency backed by the Trump family. Less than 10 months later, the company has warned investors it may not be able to stay in business much longer. Its share price has fallen more than 90%, and a rebranding hasn’t revived investor interest. If the company, now called AI Financial Corp., can’t sustainably raise its share price out of penny-stock levels in the next 15 trading days, it faces the prospect of being delisted by the Nasdaq. CNBC’s Matt Peterson reports.
Reporter: Matt Peterson
Produced by: Juhohn Lee
Shot by: Valentina Duarte
Senior Managing Producer: Shawn Baldwin
Additional Footage: Getty Images
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About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh
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Get the latest news: cnbc.com
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Trump Family Earned $500M From Crypto Deal While Investors Took Losses
