Uploaded March 2026 | Updated September 2026, 2 weeks ago
Trading cards are a growing asset class and high six figure sales are becoming more common. In February 2026, Logan Paul sold his 1999 Charizard for $16.5 million, the most expensive trading card ever sold. Serious collectors and investors are join the game and total spend for trading cards, excluding sports cards, increased 350% between 2020 and 2025. Could this market crash? CNBC Reporter Brandon Gomez investigates.
Chapters:
0:00 Introduction
1:25 Chapter 1. From dusty binders to big bucks
4:39 Chapter 2. Why cards are outpacing Wall Street
7:29 Chapter 3. Risks, speculation and the road ahead
Produced, Shot and Edited by: Natalie Rice
Reporting by: Brandon Gomez
Additional Camera: Tasia Jensen
Animation: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional Footage: AP Photos, Getty Images
Additional Sources: GemRate
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Why Investors Are Getting Into Pokémon Trading Cards
Trading cards are a growing asset class and high six figure sales are becoming more common. In February 2026, Logan Paul sold his 1999 Charizard for $16.5 million, the most expensive trading card ever sold. Serious collectors and investors are join the game and total spend for trading cards, excluding sports cards, increased 350% between 2020 and 2025. Could this market crash? CNBC Reporter Brandon Gomez investigates.
Chapters:
0:00 Introduction
1:25 Chapter 1. From dusty binders to big bucks
4:39 Chapter 2. Why cards are outpacing Wall Street
7:29 Chapter 3. Risks, speculation and the road ahead
Produced, Shot and Edited by: Natalie Rice
Reporting by: Brandon Gomez
Additional Camera: Tasia Jensen
Animation: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional Footage: AP Photos, Getty Images
Additional Sources: GemRate
» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to get ahead at work with AI? Sign up for CNBC's new online course, Beyond the Basics: How to Use AI to Supercharge Your Work. Learn advanced AI skills like building custom GPTs and using AI agents to boost your productivity today. Sign up today: https://cnb.cx/4qKBe6H
Connect with CNBC News Online
Get the latest news: cnbc.com
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC on Threads: https://cnb.cx/threads
Follow CNBC News on X: https://cnb.cx/FollowCNBC
Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC
#CNBC
Why Investors Are Getting Into Pokémon Trading Cards
