Uploaded July 2026 | Updated September 2026, 2 weeks ago
Dr. Malek Hammami teaches you that growing a successful tropical fruit operation requires more than producing high-quality fruit—it requires a sound business strategy. This webinar will guide growers through the key elements of a business plan, emphasizing the importance of understanding markets before making production decisions. Special attention will be given to creating a practical marketing plan that helps growers identify customers, differentiate their products, select marketing channels, establish pricing strategies, and evaluate profitability using available UF/IFAS tools and resources.
Dr. Malek Hammami teaches you that growing a successful tropical fruit operation requires more than producing high-quality fruit—it requires a sound business strategy. This webinar will guide growers through the key elements of a business plan, emphasizing the importance of understanding markets before making production decisions. Special attention will be given to creating a practical marketing plan that helps growers identify customers, differentiate their products, select marketing channels, establish pricing strategies, and evaluate profitability using available UF/IFAS tools and resources.
