Uploaded May 2026 | Updated September 2026, 6 days ago
At Commerce Toronto, Josh Guttman, Co-Founder & CEO of SELLIT9, shares how a garage full of clutter sparked the idea for trade-in infrastructure for commerce.
After 20 years in sales leadership - including a VP role that contributed to a $200M exit - Josh is building the embedded trade-in layer for merchants the same way buy now, pay later normalized micro-loans at checkout. SELLIT9 is live on 22+ merchants, processing trades across 28 product categories, with 95 refurbishers in its network. This talk is essential viewing for founders building in commerce tech, alternative purchasing power, and anyone rethinking how consumers afford new things.
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At Commerce Toronto, Josh Guttman, Co-Founder & CEO of SELLIT9, shares how a garage full of clutter sparked the idea for trade-in infrastructure for commerce.
After 20 years in sales leadership - including a VP role that contributed to a $200M exit - Josh is building the embedded trade-in layer for merchants the same way buy now, pay later normalized micro-loans at checkout. SELLIT9 is live on 22+ merchants, processing trades across 28 product categories, with 95 refurbishers in its network. This talk is essential viewing for founders building in commerce tech, alternative purchasing power, and anyone rethinking how consumers afford new things.
🔔 Subscribe for more real founder stories from TechTO
📅 Explore upcoming TechTO events: techto.org/events Watch more talks: youtube.com/c/TechTorontoOrg
Upcoming events: techto.org/events
Events calendar: luma.com/TechTO-Events
Newsletter — The read on Canadian tech: blog.techto.org
Membership: techto.org/memberships
