Uploaded December 2025 | Updated September 2026, 6 days ago

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In this Toronto Tech Week panel — powered by StartWell — Ryan Osten, Co-Founder & CEO of Lyteflo and former COO of Gubagoo, shares his journey from scaling a startup to a global automotive commerce platform, through acquisition, and into the next wave of electric vehicle (EV) innovation.

Ryan helped grow Gubagoo to 5,000+ dealerships worldwide before its 2021 acquisition by Reynolds and Reynolds. Today, with Lyteflo, he is building an EV revenue platform that helps dealerships navigate incentives, battery health, ownership costs, and the future of selling electric vehicles at scale.

This conversation covers:
• Scaling an automotive SaaS company to global adoption
• Lessons from acquisition and operating post-exit
• Why EVs are reshaping dealership economics
• Building tools like a “Carfax for EV batteries”
• Founder insights on sales, fundraising, and long-term vision

🎥 Recorded live during Toronto Tech Week | Powered by StartWell
🚗 Built for founders, operators, and automotive tech leaders

#RyanOsten #Gubagoo #Lyteflo #AutomotiveTech #EVSales #StartupScaling #FounderStories #TorontoTechWeek #StartWell #SaaS #B2BSales Watch more talks: youtube.com/c/TechTorontoOrg
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